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Purpose to Profits Blog

Actionable inspiration, expert interview and behind-the-scenes consulting and coaching secrets and best practices...all tied together by mission to empower you to turn your
Purpose into Profitable Reality.

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Welcome to the Purpose to Profits Blog

Actionable inspiration, expert interview and behind-the-scenes consulting and coaching secrets and best practices...all tied together by mission to empower you to turn your Purpose into Profitable Reality.

 
How to Get a Visual Brand You're Proud Of [Behind-the-Scenes Tutorial with Betsy & Jen]

Want an online image that reflects the depth and power of what you do and establishes you as a premium brand?

I sure do! I relaunched my website, which reflects the biggest changes to my business (even bigger than when I left Disney to start my own consulting business.)

In this tutorial...

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How to Find the Exact Words that Attract Your Clients (and Gets them Excited to Work with You)

One of my favorite things to write and talk about is copywriting.

Which for most of my clients - it's their absolute least favorite thing. 

Most of these consultants and coaches love what they do. But they hate the struggle of trying to find the words to describe what they do and write about...

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7 Reasons Why Your Clients Aren't "Getting It" When you Talk and Write About What You Do

One of the biggest challenges that both new and seasoned consultants and coaches face is finding the words to describe what they do.

They go to networking events and try to explain that they are a consultant or coach but instead of getting head nods and curiosity...

...they experience the angst...

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How to Write Engaging Website Copy [Behind-the-Scenes Tutorial]

Are you working on a website (or know you need to) but are stuck because you can't seem to find the words for your copy that describes what you do and the value that you create?

Don't worry - you are not alone! Lots of super-smart consultants and coaches (who are new to business ownership...

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How to Build a Consulting and Coaching Website that Converts [Behind-the-Scenes Tutorial]

Do you have a consulting website?

For many consultants and coaches - both new and seasoned - they see their website as nothing more than an online brochure or resume. They believe myths such as "you can't find clients through your website" or "your website plays a small role in your business" and...

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From Burnt Out Executive to Burnout Coach: Interview with Rachelle Stone

Rachelle Stone was an experienced meeting and events executive with 28 years in the industry until she simply imploded. She was maxed out way beyond her capacity and had no personal life and was living to work. She decided to quit and quickly hung up her shingle without really understanding what...

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7 Ways Your Website Can Transform Your Life

Congratulations! You have taken an important first step towards professional success. Having a world-class website that serves as the center of gravity for your marketing efforts is essential.  I am certain that you are expecting a number of results in return for your investment. You...

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5 Website Mistakes That Jacked Up My Results (and How You Can Avoid Them)

When I first officially launched my business and first significant website in 2010, I was thrilled when I immediately saw all of my hard work and investment pay off. I was amazed when people from all around the world that I did not know asked for my consulting help…all because they found...

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