5 Steps to Strategically Positioning Your Consulting

 

Are you tired of the endless chase for small-paying consulting gigs? Are you so over those labor intensive projects that keep you as busy as you were when you were an employee? Do you want to stop under-valuing yourself through sub-contracting with other consultants and take your place as a sought-after advisor to the C-Suite?

Then you're going to love this tutorial video because it will reveal to what the true purpose is for the consultant's role and how to fulfill your potential in this role.

The truth is - becoming a sought-after advisor isn't a matter of luck or even talent. It's a consequence of an intentional positioning strategy, which I will explain to you in this video.

Transcript

Betsy Jordyn: It's Betsy Jordyn. If you're a consultant who's just starting out or been at it for a while and you want to either avoid or get out of that extra pair of hands, trading time for money trap. I am so excited to share with you my secret strategies around how you position yourself as a...

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Struggling with writing website copy? Here's my tips to spark your clarity

 

Are you working on a website (or know you need to) but are stuck because you can't seem to find the words for your copy that describes what you do and the value that you create?

Don't worry - you are not alone! Lots of super-smart consultants and coaches (who are new to business ownership AND who have been it for a while) have a hard time writing about themselves. 

In this video tutorial, I'll show you how to get into writing flow so that you can finally launch your business, have a website that reflects the depth of what you bring the table and make money doing what what you love.

Transcript

What to Expect in This Tutorial

Betsy Jordyn: Hey, it's Betsy Jordyn. I'm here today to talk to you about writing great website copy. So one of the challenges, all of us consultants face is that we are trained in corporate speak.  Corporate speak works great when you're trying to do an executive presentation or an internal presentation in an organization.  We all use...

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How to Design an Offer Consulting Clients Will Love

 

Have you ever wondered...

"What services do I offer my consulting clients? How to frame my products and services in such a way that they will be irresistible to executive clients?"

If so, you're gonna love today's training on how to design consulting offers...that convert. 

I walk you through the general principles of what you need to include in an offer, how to position them to attract and land clients as well as how these principles uniquely apply to consulting and coaching businesses.

Creating great offers that will attract and impress your consulting clients starts with falling in love with your consulting clients and serving them to the best of your ability. Your offers aren't about you and showcasing what you know and can do. It's about creating tangible value for your future clients...at each step of their relationship with you.

Transcript

Betsy Jordyn: Hey there, it's Betsy Jordyn. I've been asked quite a bit about offers and how to make relevant offers, particularly in...

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Want to land a six-figure consulting project? Swipe my consulting proposal template

 

Want to know what a perfect consulting proposal template looks like? Wish someone can take you behind the scenes so you can see for yourself how to structure a consulting proposal that commands six-figures?

Then you're going to love what I'm going to share with you in this video tutorial where I'll demystify the process and show you exactly how to set up your proposals to showcase the unmistakeable value that your consulting can create.

Transcript:

Betsy Jordyn: Hey, it's Betsy Jordyn here and I want to talk to you today about proposals. Here's the thing about proposals: It's not one of the favorite things that many consultants have around their business. They wish that magically they could skip over this phase. And I would say don't ever think like that because proposals are the best way to add tremendous value to your clients right away. And this is what will win them over.

I'm going to share with you how you can create an amazing proposal.  Instead of talking...

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How to Build a Consulting Website

 

Do you have a consulting website?

For many consultants and coaches - both new and seasoned - they see their website as nothing more than an online brochure or resume. They believe myths such as "you can't find clients through your website" or "your website plays a small role in your business" and wind up leaving money and opportunity all over the table.

FACT: You can attract high-paying clients by virtue of your website. You can set it up to act as your 24/7 marketing machine.

FACT: Your website, particularly the content on your website, is the single best way to warm up potential clients and shape their thinking that you're not simply an extra pair of hands to do contract work but an expert and strategic advisor.

This tutorial will show you how to build a consulting website that makes you the obvious solution for your future client's most pressing problems.

Transcript

What to Expect in This Tutorial

Betsy Jordyn: Hey, it's Betsy Jordyn. Today we are talking about your...

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How to Clarify Your Ideal Consulting Client

 

Do you know who your ideal consulting client is?

Some people think of an ideal consulting client as someone who would simply be willing to buy their products and services.

Here's the thing: You can do decent work with a lot of different leaders. But you can do AMAZING transformative work with a select few who connect with you to the point that they don't just your products and services. They want your advice, guidance and strategic partnership.

Pinpointing your ideal client and joining the conversation that is inside their heads is the foundational key that will unlock your marketing effective, close rates, per contract and client fees, your client impact and the joy you experience in your business.

This tutorial will show you how to choose the ideal consulting client that represents your most profitable niche and deeply understand why they need a consultant just like you. 

Transcript

What to Expect in This Tutorial [00:00]

Betsy Jordyn: Today's quick win is all...

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How to Consistently Get Consulting Clients...Even if You're Brand New and Just Starting Out

One of the biggest questions that keeps both new and seasoned consultants up at night is, "How do I get consulting clients?" The question that I wished that asked instead is "How do I predictably get consulting clients so I never had to ask this question EVER again?"

Forget one-off marketing tactics that give you hit or miss results. Instead building a marketing system that puts your client attraction on autopilot.

The System that Helps you Get Consulting Clients with Predictably and Ease

If you want a steady stream of right-fit consulting clients who are excited to work with you and are more than willing to pay you what you're worth, you can't rely fully on those tactics that require you to go out and FIND clients. 

You also can't rely on finding referrals who will introduce you to that perfect client who will magically want to hire you as an advisor and pay you a good sum of money for that advice. 

Instead you need a system that ATTRACTS high-paying executive...

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Want more consulting clients? Here's how to find them.

Do you want more consulting clients? Of course you do.

Let me tell you one way that you're NOT going to get them: trying to be everything to everybody.

I know you have a lot of things you're great at and you don't want to have to choose between all the ways you can help your clients.

But here's the deal - you don't have to and you actually shouldn't.

A clear consulting brand and niche is not about picking a favorite methodology and getting known for that. In fact, that's a recipe for failure over the long-term as this approach will guarantee your market positioning as an "extra pair of hands" and "trading time for money" commodity.

A clear consulting brand and niche is about dialing into the client that is ideal for YOU. It's that client that you deeply care about helping that also wants and needs your ideas and approach to consulting. It's about filling your pipeline with the type of clients that you LOVE working with and who LOVE working with you (and...

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Is Your Client Taking Advantage of You?

There is a difference between a paying client and a strategic partner.

A paying client is someone who will sign on the dotted line and hire you to deliver your coaching or consulting services. 

A strategic partner is all together different. A strategic partner is peer who value all that you bring to the table and leverage your strengths to their fullest extent. 

Knowing the difference will dramatically change your impact, earning potential and long-term satisfaction. 

If we just wanted a paycheck, we'd stay employees. But we chose the path of consulting and coaching business ownership in part because of the control over our time and in part because we wanted to add significance to our success.

Related: How To Position Yourself as a Peer (and Stay Out of the Dreaded "Pair-Of-Hands" Trap)

Here's a few reasons to be on the lookout for as to why a client might hire you and pay you well while having zero intention of allowing you to influence them:

1. They...

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Beyond Referrals: How to Build a Predictable Client Pipeline

When you first start your consulting and coaching business, you are likely to get a lot of referrals to potential clients. But referrals will only take you so far, especially if you want to scale up your business. Therefore, you need to create marketing routines that consistently generate leads and future clients into your pipeline.

Marketing has one job – to get qualified leads to know who you are and be interested in having a conversation with you. But when it comes to marketing as a consultant, you need to add one other thing: You need to establish your credibility. You are not selling widgets for low prices. You are selling your know-how in exchange for significant fees.

Therefore, create your overall marketing strategy that sets the context for you to be able to make a powerful promise and then deliver on that promise. Select tactics that give you the opportunity to make create a relationship to the right people that you can most help.

  1. Identify Your Ideal...
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