Betsy Jordyn: Well hey there, it's Betsy Jordyn and I am so excited to interview our latest Consultants Institute grad, Dave Saliaris, who has his own consulting group that he is launching officially. So welcome. I'm so glad to have you here and I'm so glad you're willing to take the time to talk to us.
Dave Saliaris: Well hi Betsy. I really appreciate the time you're giving me to talk with you. I'm really excited about doing it.
Betsy Jordyn: Well the first thing I'd love to dive into is just you're one of those unusual people that is able to take the big risk. I know there's a lot of people who are currently in a job that they're not thrilled at and they wanted to take your leap; the leap into this kind of world. So tell me a little bit about your back story. So tell me a little bit about your background and what was it that made you decide; like you know what, I...
After 10+ years of running my own consulting practice, you can bet that I made my fair share of mistakes. I want to share with you my top 5 mistakes so you can sidestep the agony of wasted time and resources. Along with my mistakes, I will also be sharing my hard earned best practices so that you can accelerate the growth of your consulting practice.
When I started out, money was tight. It’s not that I didn’t have any money, but I was terrified of parting with any of the little cushion I had safely in the bank. I almost had a heart attack when I started researching how much it was going to cost me to get a website up and running. So, I did what many of my mentees do – they go with the cheapest option they can find and get little to no results from their website. Once I finally invested properly in my web presence, my business took off and I literally doubled my revenue within the first year.
Congratulations! You have taken an important first step towards professional success. Having a world-class website that serves as the center of gravity for your marketing efforts is essential. I am certain that you are expecting a number of results in return for your investment. You want to attract and retain customers/clients. You want to establish yourself as a preeminent provider in your area of expertise. You want to increase your image and brand so that you can charge a premium for your services. And, of course, you want all these efforts to lead to greater sustainable wealth.
Would you believe me if I told you those results, although significant, are a mere scratch on the surface of the potential available to you as you embark on your website development process?
The most significant aspect of website development is the process itself. The results you will actually achieve over time aren’t found in the quality of the material on your site, but in...
Here's a common conundrum.
Smart and values-driven consultants typically don't like marketing. Yet they hate being the world's best kept secret.
Same goes for internal consultants. Just because you have an official role in the organization to support leaders through change and transition doesn't mean that they are aware of who you are and how to best leverage your expertise.
In this week's podcast - I have one goal: to reframe your perception of marketing.
It's not a chore you have to get through in order to finally get to the work. It IS the work. It IS the first opportunity you have to serve clients that have needs that you care very much about.
Once I have convinced you that marketing is a positive, fun and rewarding experience - you may wonder where to start. If that's the case, download my FREE guidebook "Consulting Branding & Marketing." In this resource I'll show you how to build your marketing...
If you’re a high-achiever SURELY, you’ve considered starting your own consulting business by now (if you haven’t already.) There is no shortage of advice and mentors that can help you learn how to market and sell yourself. But the reality is…
…Growing a consulting business is unlike any other business!
To achieve sustainable success, you have to think broader than just finding clients.
You needs to implement a system that will can empower you to predictably and consistently:
Positive self-talk or shameless self-promotion won't transform your mindset and your fears about...
Content marketing is not some marketing fad.
It’s simply the smartest way of finding and connecting with your ideal client, establishing your credibility, increasing your number of discovery meetings and close rates as well as giving you the platform to increasing your fees.
Content marketing is essential for consultants because we are in the knowledge business. We don't sell a tangible product or service. Our value add contribution lies in our heads and hearts and content is the best way to manifest this expertise in a way that connects with our future strategic partners.
If you're not implementing a content marketing strategy, you are leaving money (and credibility) on the table.
If content doesn't come easily to you or you're not sure how to get started, let me give you a few pointers.
First, be clear on who your ideal client is and what is their pain points. It all starts here. If you are unsure who you want to serve, your marketing messages and...
It was the scariest moment of my life.
I was leading one of the most strategic and high-profile projects the Disney operations executives had ever collectively embarked on and I knew it was time for me to quit. This big decision wasn't about Disney - as the company and its executives were (and still are) the best of the best.
My massive career transition was about so much more. For sure those 70-hour workweeks were getting to me. I felt like my two small children that were growing up without me.
But the real motivation was this internal discontent that started to take root in me two years prior. My Dad's death from lung cancer was a wakeup call to reconsider my life priorities.
So I leapt from the corporate ladder for the adventure of finding my highest potential and started my own consulting business.
Like all new entrepreneurs, I was full of money fears. I wondered IF I was going to replace my salary with consulting revenue and how QUICKLY...
If you are like me, you're a consultant because you want to change the world.
You want to help leaders and companies create healthy work environments filled with engaged employees and customers.
But you leapt from the corporate ladder (or are thinking about it) because you also want to create greater success...on your own terms.
The question that keeps you up at night is HOW.
Smart and values-driven consultants like you don't have one minute to waste questioning what it takes to accelerate your consulting success. You need to convert the energy you spend second-guessing what to do next into positive action because your future clients need you. There are people who not only want what you...
Betsy Jordyn: Hey there everyone, this is Betsy Jordyn and I’m super excited to have my colleague, my long-term colleague and friend, Bill Johnson here. BC Johnson. To share more about his experience. He’s the most recent graduate of the Consultant’s Institute and he has just launched his consulting business. Thank you, Bill, so much, for being with me today and sharing your experience.
BC Johnson: Thanks Betsy, pleasure to be here.
Betsy Jordyn: So, let’s first talk a little bit about this great new business that you’re launching. Tell me a little bit more about the consulting business that you are putting out there and what you want to do.
BC Johnson: Well, it’s interesting that you kind of asked that question because as I—I’ll give you a little backdrop about me. One of the things I’ve always...
Working for yourself is scary. Anyone who tells you otherwise is lying!
The only way to conquer the normal fears that come along with entrepreneurship is to understand them and face them head on. You don't overcome them, you befriend them.
There are five fears that you can expect:
Swapping out a steady paycheck for the variable income that comes with working for yourself is the most common fear. Fears including making as much as you do now and questions about where the next “paycheck” will come from.
It may come to your awareness directly, but it will also manifest itself by:
• Reactive actions to “just go, go, go.”
• Not properly investing in your business with the right partners (seeking the cheapest options vs. the best value.)
• Taking any work – even work that you don’t do well, doesn’t pay well or with clients you don’t particularly care for.
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It doesn't have to be this way! In my FREE guide and checklist "5 Simple Steps to a Consulting Value Proposition That is So Good You'll Want to Hire Yourself", I show how to uncover and OWN the unmistakable value that your consulting creates so you can overcome fear and doubt that keeps you from achieving your business dreams and goals.