Laid off from work? Here's what to do next...

There is nothing more gut-wrenching than after investing years in a company and a career than getting laid off from work

Your mind gets that it's not about you. You understand the business rationale and the economic conditions that led your company make this decision that is completely changing your life. 

But your heart...that's a whole different story. Unproductive questions about what you could have done differently and fears about the unknown are keeping you at up at night.

Let me give you the clarity that your anxious heart and mind needs: a solid plan for moving forward.

Step 1: Take a Beat and Process What Happened to You

The truth is your layoff is not what it seems to be. On the surface, it may seem to be about how you got blindsided with an unexpected, unwanted job loss. On a deeper level, it's a moment and opportunity to live into your purpose in a stronger way.

You can look at layoff as a crisis or as a wakeup call and invitation towards...

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How Much Does Starting a Consulting Business and Coaching Business Cost?

 

Thinking about starting your own consulting business or coaching business and want to know exactly what it'll cost to make that happen and keep it running?

Then you're going to LOVE this week's tutorial video.

I asked my partner Jen Hamilton - our community Chief Operating Officer to be my guest today and share all the deets on the what you'll need and how much it all costs so that you can plan in advance for both the startup and ongoing costs.

As you watch this video, here's what I would love you to consider. Yes, there are some costs with business ownership in terms of tangible costs that Jen is going to share and in terms of psychic costs of stepping into the unknown.

But don't forget the benefits of having control over your career, time and earning power. Think about how your life will transform when you have work that you love with the ability to set your own schedule.

Bottom-line - be smart. Be strategic. And stay inspired about the difference that your consulting and/or...

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Struggling with writing website copy? Here's my tips to spark your clarity

 

Are you working on a website (or know you need to) but are stuck because you can't seem to find the words for your copy that describes what you do and the value that you create?

Don't worry - you are not alone! Lots of super-smart consultants and coaches (who are new to business ownership AND who have been it for a while) have a hard time writing about themselves. 

In this video tutorial, I'll show you how to get into writing flow so that you can finally launch your business, have a website that reflects the depth of what you bring the table and make money doing what what you love.

Transcript

What to Expect in This Tutorial

Betsy Jordyn: Hey, it's Betsy Jordyn. I'm here today to talk to you about writing great website copy. So one of the challenges, all of us consultants face is that we are trained in corporate speak.  Corporate speak works great when you're trying to do an executive presentation or an internal presentation in an organization.  We all use...

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How to Build a Consulting Website

 

Do you have a consulting website?

For many consultants and coaches - both new and seasoned - they see their website as nothing more than an online brochure or resume. They believe myths such as "you can't find clients through your website" or "your website plays a small role in your business" and wind up leaving money and opportunity all over the table.

FACT: You can attract high-paying clients by virtue of your website. You can set it up to act as your 24/7 marketing machine.

FACT: Your website, particularly the content on your website, is the single best way to warm up potential clients and shape their thinking that you're not simply an extra pair of hands to do contract work but an expert and strategic advisor.

This tutorial will show you how to build a consulting website that makes you the obvious solution for your future client's most pressing problems.

Transcript

What to Expect in This Tutorial

Betsy Jordyn: Hey, it's Betsy Jordyn. Today we are talking about your...

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2020 Study: Why Smart People Start a Consulting Business (And What Holds Them Back)

So, you want to start a consulting business? Or interested in taking your consulting business the next level?

Most high-achieving professionals at some point in their career dream of ditching the pressure of the 70-hour workweeks and start a consulting business. But there are many factors that hold them back.

This year, we created a survey that we administered to both new and seasoned consultants to learn more about what drives smart people to start their own consulting businesses and what stands in the way of their success. And we're super-excited to share the findings below. 

Read on if you'd like some instant validation that consulting is right for you, insight into the predictable challenges that most consultants face and strategies for overcoming hidden barriers to success.

Why Smart People Start Consulting Businesses

Starting a consulting businesses is a massive career transition. There are five reasons that drive accomplished professionals to a make a move of this...

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How to Consistently Get Consulting Clients...Even if You're Brand New and Just Starting Out

One of the biggest questions that keeps both new and seasoned consultants up at night is, "How do I get consulting clients?" The question that I wished that asked instead is "How do I predictably get consulting clients so I never had to ask this question EVER again?"

Forget one-off marketing tactics that give you hit or miss results. Instead building a marketing system that puts your client attraction on autopilot.

The System that Helps you Get Consulting Clients with Predictably and Ease

If you want a steady stream of right-fit consulting clients who are excited to work with you and are more than willing to pay you what you're worth, you can't rely fully on those tactics that require you to go out and FIND clients. 

You also can't rely on finding referrals who will introduce you to that perfect client who will magically want to hire you as an advisor and pay you a good sum of money for that advice. 

Instead you need a system that ATTRACTS high-paying executive...

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4 Reasons Why Smart Consultants Hate Marketing

One thing that both new and seasoned consultants hate is marketing.

It's the fog of all that marketing entails and the fear that they are going to become some slick used car salesman is what keeps smart people stuck in soul-sucking corporate jobs.

And it's the exhaustion of the constant effort of trying to find the next lead that causes really talented consultants to give up on their dreams of running their own businesses and return to those soul-sucking corporate jobs.

Here's the deal -  you cannot have a successful business (consulting or otherwise), without effective marketing.

Without making others aware of who you are and what you have to offer, you have no choice but to either become the "world's best-kept secret" or become a sub-contractor, extra pair-of-hands who is paid by the hour.

Before I share with you what you need to embrace marketing, I want to first validate why marketing is really hard for consultants. 

FOUR REASONS WHY SMART CONSULTANTS HATE...

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What is a Brand and Why Do You Need One?

You can look at building a consulting and coaching practice in one of two ways. You can think of yourself as a freelancer who simply is always on the lookout for the next job. Or you can think of yourself as a brand that attracts right fit clients for years to come. If you want a practice that consistently generates exceptional results then you, like all great companies, need to invest in building a strong brand.

What is a Brand?

Many people think a brand is nothing more than a logo. Or a trademark. Or that pithy tagline. The reality is that branding is all of those things and so much more. A brand in general is the promise you make to your future clients that you consistently deliver on. Your brand promise contains both the tangible and intangible value you create as well as the emotional connection they will experience when working with you.

Why Consultants and Coaches Need a Brand

There are five reasons why it is worth investing your time, money and vulnerability into brand...

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20 Questions to Ask Yourself Before Starting Your Own Business

As a business mentor, I obviously get asked all the time, "How do you start your own business?"

But the question I WISH I was asked all the time is, "How do you start the RIGHT business?"

Now that's a question! Sure, you need to know the smart and strategic steps to transition from corporate leadership to business ownership. But why settle for just a successful business when you can have a business that also delivers significance, purpose and meaning to your own life and the world?

Related: The Five Steps to a Business Launch

It takes literally the same amount of money, time and effort to build an off-purpose business as an on-purpose one. So, don't limit what is possible for you.

Use my questions to help you start the RIGHT business, for the RIGHT reasons...in the RIGHT way.

The Smart Startup Questions

Below are 20 smart questions that you should ask yourself to ensure that you have a business that you and your future clients will love.

  1. Why do you want your own business? What...
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Warning! Is Subcontracting Sabotaging Your Impact & Earning Potential?

One of the biggest mistakes that purpose-driven consultants and coaches make is pursuing a subcontracting business model.

What is a Subcontracting Business Model?

Subcontracting is what you do instead of doing the hard work to confront your fears about marketing and settling for a business that is based on:

  • Finding other more successful consultants or coaches and asking them to consider you for their overflow work
  • Looking for companies that have lists of coaches they interview when a need arises
  • Scanning for companies who have published RFP's (Requests for Proposals) and trying to win business that way
  • Joining professional networking organizations in the hopes of finding partners who will bring you into contracts that they have landed

Related: Consultants and Coaches vs. Subcontractors

Who This Model Works For

If you have no interest in being an executive advisor, speaking truth to power or becoming a thought leader or perceived expert in your industry - this model can work....

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