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Four Parts of A Well Positioned Consulting or Coaching Brand

1 - start right 2 - brand messaging & positioning Sep 15, 2022

I’m continuing my Brand You series. Last week I shared with you what a brand is and why you need one. If you missed it, definitely go back and listen.

But first, I have big news! After living in Orlando for over 30 years, I moved to Denver! Significant time change that I will tell you about later. One of the changes I had to make was with my car, as the Toyota Corolla I bought a few months ago isn’t going to work in the mountains. And everyone had one recommendation for me – a Subaru, which should arrive any day. And this whole experience is a perfect example of the power of a well-positioned brand.

The big takeaway from this episode is that you have a brand whether you do branding work or not because, ultimately, consumers position brands. So the key is to take charge of that impression by understanding how consumers position brands which is what today’s episode is all about.

In this episode, you'll hear:

  1. The big mistakes consultants and coaches make in branding
  2. How the stronger the link between a specific problem or situation and you, the stronger your brand will be
  3. How to frame your unique and distinct expertise
  4. Why you need to understand the deeper meaning, higher purpose, and intangible value you offer to clients

Our goal is to get your brand Suburu clear – meaning that the connection between you and the clients you want to help is so strong that you become the obvious no-brainer choice or recommendation. 

Next steps:

  1. Evaluate your brand clarity. Go back through this episode and answer the questions provided. If you're stuck, acknowledge that you're not alone! 
  2. If you need someone to walk you through the process, check out my services: https://www.betsyjordyn.com/services 
  3. Conduct a market scan! Subscribe so you can hear about it next week.

About me: Betsy Jordyn is the founder and CEO of Betsy Jordyn International, a boutique branding firm that offers personalized mentoring and end-to-end creative design services to help high-achieving, purpose-driven entrepreneurs build profitable consulting and coaching businesses that they love. Betsy is the host of the weekly Enough Already podcast, blog, and YouTube channel, with over 300 episodes. Through her company and her content, she is on a mission to empower accomplished professionals to make the shift from success to significance and achieve their full potential in their careers and in their personal lives.


Download my free guide on how to clarify and own your unique position in the crowded consulting and coaching market: https://www.betsyjordyn.com/opt-in

Learn more about my Brand Positioning and Messaging strategy services: https://www.betsyjordyn.com/services

Schedule a consult call to talk about what you need to do to get seen and paid as the expert you already are: https://betsyjordyn.as.me/schedule

Related Blog, Video, or Podcast Episode:

What Is A Brand And Why Do You Need One?

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Back to the Basics in Leadership and Life with former EVP of Operations for the Walt Disney World Resort Lee Cockerell

The Balanced Way to Achieve Scale and Sale with CEO Mark Johnson

Earn Your Seat in the C - Suite with Darden’s Chief People & Diversity Officer Sarah King

Front-Line To C-Suite | Inside The Heart and Mind of Former Disney COO and Experience Steward Jim MacPhee




Are you interested in starting your own business or getting your existing consulting or coaching business to stand out in the marketplace? Then, check out my FREE resources to help you get instant traction and accelerate your success! Click here for free goodies.


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