What's The Best Way to Scale in 2025 as a Consultant or Coach?

Feeling unsure about how to grow your consulting or coaching business when the market feels unstable? You're not alone. Many purpose-driven consultants and coaches are wondering if now is the right time to start, grow, or scale their business. But the real question isn’t how do I scale... it’s how do I stay grounded, relevant, and of service right now?

Let’s unpack what it really means to scale your impact in today's complex environment. 

Start with Service: Shift Your Focus from Yourself to Your Clients

When uncertainty hits, it’s easy to spiral into questions about your own business. But the more strategic approach is to put yourself in your client's shoes.

Ask yourself:

• What are they facing right now?

• What needs do they have that they might not even realize yet?

• How can I proactively step in with value?

If your client is in a disrupted industry, like retail or supply chain, reach out and offer to be a thinking partner. It doesn’t have to be a big long-term project. Something as simple as a trusted advisor program or a single strategy call can provide immense value right now.

Relevance Over Scale: Tailor Your Offers to the Moment

This is not the time to push for massive growth through big, complex offers. Instead, make your services relevant to today’s challenges.

For example:

• Web developers might offer high-quality, single-page sites instead of full redesigns.

• Coaches might need to speak directly to the emotional stress their clients are experiencing.

• Podcast consultants might emphasize the importance of having a voice during uncertain times.

Your messaging matters. You must show up with relevance and urgency—because now more than ever, your clients need you.

What It Really Means to Scale Impact

Let’s reframe scaling. It’s not just about making more money or working with more clients... it’s about expanding your impact without burning out.

One of the biggest mistakes consultants and coaches make is thinking they can just add a course and suddenly scale. But unless you have an entire business ecosystem to support that course, it likely won’t deliver the results (or revenue) you’re hoping for.

Courses serve a different purpose. They help clients dip their toe in. But real transformation (and real investment) comes from one-on-one work. People buy coaching or consulting when they want results, not just information.

If You’re Paid by the Hour, It’s Time to Rethink Your Model

Scaling isn’t about working more hours. It’s about repositioning how you deliver and price your value.

If you’re a consultant being paid like a contractor, your issue likely isn’t the economy... it’s how you’re positioned. Instead of selling your time, position yourself as a strategic partner. Understand their priorities and offer tailored solutions that help them reach those goals faster and more effectively.

For coaches, this means getting out of the hourly model. Create programs that reflect the full value of what you offer.

Package Your Value, Not Just Your Time

One client I worked with, a parent coach, was doing hourly sessions and giving away extra support for free. We shifted her model to a $5,000 package that included:

• An initial assessment

• A set number of coaching sessions

• Unlimited on-call access

• A library of resources

Now she’s no longer just selling her time, she’s delivering a transformational outcome, and getting paid for it.

Your Messaging and Offers Must Be Strategically Positioned

Scaling in any market, good or bad, starts with brand positioning.

You need:

1. Clear brand messaging: Who you serve, what problem you solve, and why you’re different.

2. Strategic offers: Frame and price your services to match your clients' biggest opportunities.

3. A relevant value proposition: Speak to your clients’ current realities and priorities.

Only after that do you move into content marketing, website development, or course creation.

Want Help Creating a Scalable Business Model?

If you’re ready to stop trading hours for dollars and start scaling your impact in a sustainable way, I can help.

My Strategic Brand Messaging & Positioning Programs are designed for consultants and coaches who are ready to:

• Clarify their niche and message

• Package and price their services strategically

• Attract clients who are ready to invest in real transformation

Learn more at www.BetsyJordyn.com/services.