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André Martin’s Guide to Creating Workplaces Where Everyone Thrives (Ep95)

A deep dive into aligning people, purpose, and profits

Picture this: An organization filled with people who feel like they belong

…where everyone from the C-Suite to the front-line can show up and do their best work…

…and still have plenty of time and energy for their personal lives…

…even in today’s ever-changing, complex world of work.

Now picture this: Consultants and coaches equipped with the knowledge, skills, and data to influence this type of culture transformation!

If you’re nodding your head because this is what your idealistic heart longs for – then grab your air pods now.

On this episode of the Enough Already podcast, I have a powerful conversation with my former Disney colleague André Martin, PhD, who is a consultant who has helped some of the biggest consumer brands like Target, Nike, Google, and many more and the author of the book, Wrong Fit, Right Fit: Why How We Work Matters More than Ever.

We chat about how to create organizational cultures that put the people first, even in today’s complex and ever-changing marketplace, and how ensuring fit sets the stage for everyone to thrive.

Tune in and discover:

[0:04:55]: How talent fit is the key to culture quality (and a satisfying career)

[0:31:19]: Why the pandemic didn’t create but accelerated existing trends (and what those trends are)

[0:33:59]: The psychology of recruiting and how it’s a lot like dating

[0:40:16]: Why being choosy about who you work with as a consultant or coach will transform your success and impact

Listen in for proven and research-based best practices that create alignment and fit between you and the clients you work with and between their people and their purpose and profit priorities.

Want to grow your own consulting or coaching business, thought leadership, and breakthrough brand?

Check out my VIP business mentoring and brand messaging programs, custom-designed to help you get to the heart of what you do as a consultant or coach with the right words that resonate with your clients and get them to want to work with you at https://www.betsyjordyn.com/services

About My Guest: André Martin, PhD, has held key senior leadership, advisory, and board roles dedicated to employee engagement and culture in some of the biggest consumer brands in the world including Target, Nike, Google, Mars Incorporated, and Disney. Whether his teams were unleashing the potential of Target’s 350,000 employees by helping to build a more purpose-driven culture, activating a consumer-focused digital transformation at Nike by delivering a more value-driven, leader-led culture, or building a principle-led culture at Mars that resulted in five consecutive Gallup Great Place to Work awards, André’s mission has always been to help make growth companies as engaging as the consumer brands they create. When he isn’t helping companies thrive, Andre is a guest lecturer at top universities on design thinking and innovation, a committed husband and father of two wonderful children, an owner of a sustainable mushroom farm in the Ozark Mountains, and can otherwise be found hiking the rain-soaked trails around Portland with his two English labs (Bode and the Fonz). You can learn more about André and buy his book at: https://www.wrongfitrightfit.com/

About Me: The Enough Already podcast is hosted by Betsy Jordyn. I’m an ex-Disney consultant turned business mentor and brand messaging strategist who helps consulting and coaching business owners clarify their brand messaging and positioning, create a website presence that positions them as sought-after experts, land clients with ease and integrity, and take their place as thought leaders and influencers in their niche. Go to www.betsyjordyn.com to learn more about how I empower consultants and coaches to monetize their best-at-strengths and authentic passions to make a bigger difference in the world.


Show notes and transcript at https://www.betsyjordyn.com/podcasts/enough-already/episodes/2148489657

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Connect with me on LinkedIn: https://www.linkedin.com/in/betsy-jordyn/

Related Podcast Episodes:

How to Shape Thinking and Influence Executives with Retired Walt Disney World Parks President, Meg Crofton (Ep81)

Why CEO’s Hire Consultants and Coaches: The REAL Value They Bring with Brad Rex (Ep64)

The Disney Approach to Organizational Consulting with Harold Hill and Luis Marrero (Ep56)

Front-Line to C-Suite | inside the Heart and Mind of Former Disney COO Jim MacPhee (Ep40)