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The Anatomy of High-IMPACT Sales Pages and Proposals (Ep85)

Unsure how to convey the powerful value of your offers? Here’s what you need to know

There’s a six-letter word that reflects one of the biggest reasons why accomplished, mid-career professionals would give up their secure, lucrative career to start their own consulting or coaching business.

I’m referring to the word I-M-P-A-C-T because what drives us as consultants and coaches isn’t just money anymore. It’s the difference we want to make for the people we feel drawn to serve.

We know in our hearts the value that our offers can create for our clients. But when it comes to putting that value in words for our website pages and proposals, we get stuck.

And that is what we’re doing to turn around in today’s episode. I’m going to walk you through my IMPACT framework to help you structure your pitches that gets potential clients to say, “Where have you been? I need you!”

You’ll hear: 

  • The distinct purpose and goals of website services pages, long-form sales pages, and proposals
  • Why your ability to convert clients begins with getting out of your head and into theirs!
  • How to present your offer as the solution your clients see as exactly what they have been needing
  • What structure you can use for your sales pages that showcases the IMPACT of your consulting and coaching 

I promise, this episode will give you the guidance you need to start writing high-converting sales pages and proposals…even if you don’t love copywriting or don’t think you’re good at it.

Here’s a glance at this episode…

  • [0:00:09]: Understanding what makes your offer impactful is the key to success
  • [0:01:32]: Introduction of website, sales page, and proposal and their differences
  • [0:01:43]: I go over the website's services page and the importance of call-to-action
  • [0:02:41]: What are Long Form Sales pages and how it works
  • [0:03:10]: The Importance of Proposal
  • [0:04:32]: The anatomy of high IMPACT sales pages and proposal
  • [0:05:01]: I: Identifying the person you want to help and their pain (Showing empathy)
  • [0:08:44]: M: Magnify their ambitions and aspirations
  • [0:11:01]: P: Present your solutions and it's features and benefits
  • [0:13:04]: A: Add-in testimonials of transformations
  • [0:16:05]: C: Clear calls-to-action that leads to conversion
  • [0:17:56]: T: Take away the risk with a guarantee
  • [0:21:22]: Action plan and the go-to links to help you improve your offers

If you’re not quite sure how to package your consulting/coaching into compelling offers, I've put together a resource to help you get started. You can snag it here.

About me: I’m a Business Mentor and Brand Messaging Strategist that helps consulting and coaching business owners clarify their brand messaging and positioning, create a website presence that positions them as sought-after experts, land clients with ease and integrity, and take their place as thought leaders and influencers in their niche. My mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world.

Check out my brand-new “Irresistible Offer Clarity" VIP Experience to help you package, price, promote and pitch high-converting consulting and coaching offers.

Related Blog, Video or Podcast Episode:

7 Offer Mistakes Consultants and Coaches Make (Ep84)

Why People Don’t Get It When You Talk & Write about What you Do (Ep37)

Why Do You Need an Ideal Client Archetype (Ep38)

Five Things You Need to Know About Your Ideal Client (Ep39)