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Four Parts of a Well Positioned Consulting or Coaching Brand (Ep47)

Today, I'm continuing my Brand You series. Last week I shared with you what a brand is and why you need one. If you missed it, definitely go back and listen.

But first, I have big news! After living in Orlando for over 30 years, I moved to Denver! Significant time change that I will tell you about later. One of the changes I had to make was with my car, as the Toyota Corolla I bought a few months ago isn’t going to work in the mountains. And everyone had one recommendation for me – a Subaru, which should arrive any day. And this whole experience is a perfect example of the power of a well-positioned brand.

The big takeaway from this episode is that you have a brand whether you do branding work or not because, ultimately, consumers position brands. So the key is to take charge of that impression by understanding how consumers position brands which is what today’s episode is all about.

In this episode, you'll hear:

  1. The big mistakes consultants and coaches make in branding
  2. How the stronger the link between a specific problem or situation and you, the stronger your brand will be
  3. How to frame your unique and distinct expertise
  4. Why you need to understand the deeper meaning, higher purpose, and intangible value you offer to clients

Our goal is to get your brand Suburu clear – meaning that the connection between you and the clients you want to help is so strong that you become the obvious no-brainer choice or recommendation. 

Where to dive in:

[2:20] Hear one of the biggest branding mistakes consultants or coaches make.

[7:05] What is the problem you solve for clients? How strong is the link between a problem and you?

[10:34] What makes you unique and distinct in your expertise? What's the difference between expertise and experience?

[12:29] What is the deeper meaning, higher purpose, and intangible value you offer your clients?

[16:17] Hear the big recap and next steps so you can get brand clarity.

Next steps:

  1. Evaluate your brand clarity. Go back through this episode and answer the questions provided. If you're stuck, acknowledge that you're not alone! 
  2. If you need someone to walk you through the process, check out my services: https://www.betsyjordyn.com/services 
  3. Conduct a market scan! Subscribe wherever you listen so you can hear about it next week.

About me: Betsy Jordyn is a Brand Positioning Strategist that helps consulting and coaching business owners clarify their brand positioning and messaging, create a website presence that positions them as sought-after experts, land clients with ease and integrity, and take their place as thought leaders and influencers in their niche. Her mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out her brand strategy, messaging, and design services at https://www.betsyjordyn.com

Links:

Download my one of my free resources to help you accelerate your success: https://www.betsyjordyn.com/downloads 

Learn more about my brand messaging and positioning services: https://www.betsyjordyn.com/services 

Schedule a consult call to talk about what you need to do to nail your messaging and rock your copy so you can stand out in the market and attract clients: https://betsyjordyn.as.me/schedule 

Related Blog, Video or Podcast Episode:

What Is A Brand And Why Do You Need One? (Ep46)

Architect Your Business Joy with Jodee Peevor (Ep45)

Why Executives Hire Consultants and Coaches (Ep44)

Back to the Basics in Leadership and Life with former EVP of Operations for the Walt Disney World Resort Lee Cockerell (Ep43)