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What Is A Brand And Why Do You Need One? (Ep46)

Are you a consultant or coach who knows it's crucial to build your brand but honestly has no clue what that means? Is it a logo or tagline? 

Today, I'm starting a new series called Brand You. And I am so excited! 

By the end of this series, you'll get big boosts of clarity on what makes you unique, how you can stand out in the marketplace, and use your natural strengths to attract clients magnetically. 

You'll also get insight into what it looks like to monetize your best-at strengths and have a business that supports your purpose and profit priorities.

Branding, to me, isn't some marketing exercise. It's about identity and reflecting your authentic self to the world, which is the most courageous thing you can do!

In this episode, you'll hear:

  • What a brand is and what it's not
  • The benefits of branding and how it impacts your business
  • How your client will position your branding if you don't 

Carl Jung once said that the privilege of a lifetime is to become who you truly are. 

Branding, when done right, takes that a step further. The privilege of a lifetime is to become and express who you truly are and the value you uniquely offer.

This journey starts today with this foundational episode, where we'll explore what a brand is and why it's vital to your consulting and coaching business. 

Where to dive in:

[1:49] Hear what a brand is not!
[4:03] A brand is rational and emotional; tune in for what it means and why it's crucial.
[06:07] Why would a consultant or coach want to invest in brand building?
[8:52] If you don't position your brand, your client will. Hear why you need to take control of your brand image.
[13:00] Hear what creates a breakthrough brand and how to shape future clients' thinking.
[14:36] Steps to take charge of your brand today!
[17:26] Hear what I've added to my process to help consultants and coaches create a breakthrough brand.


Next steps:

  1. Audit the touchpoints along your client's journey with you–from the second they find out about you through finishing up work with you. What image are you portraying? What are you communicating about your value? Is it what you want it to be?
  2. If your brand isn't communicating what you want, take a holistic approach to your brand meaning. You need strategy, copy and design to all work together. Everything needs to be consistent and aligned with one another to create a cohesive brand. Head to my website atwww.betsyjordyn.com/portfolio to see some of the sites we built.
  3. Pay attention to where you might get stuck or avoid brand building–fear of being seen, money fears, imposter syndrome, and having a business you don't love. This is where connection can help.

I'm also super excited about the Brand Breakthrough Mastermind Experience I'm launching in a couple of months. I'll lead a small group of consultants and coaches through the steps of clarifying and building their breakthrough brand and messaging, adding the dimension of community and support to the guidance I provide. This allows my clients to have more people to test and validate their ideas, provide cheerleading and accountability, and help more people. I'll be sharing more about this program in the coming weeks, but if I have piqued your interest and you don't want to wait for info, email me at [email protected]

Next week I'll be continuing my Brand You series and will be sharing with you four parts of a breakthrough brand. So hit subscribe now wherever you're listening to this podcast so you don't miss out on actionable ideas on strengthening and improving your brand perception.

About me: Betsy Jordyn is a Brand Positioning Strategist that helps consulting and coaching business owners clarify their brand positioning and messaging, create a website presence that positions them as sought-after experts, land clients with ease and integrity, and take their place as thought leaders and influencers in their niche. Her mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out her brand strategy, messaging, and design services at https://www.betsyjordyn.com


Download my one of my free resources to help you accelerate your success: https://www.betsyjordyn.com/downloads 

Learn more about my brand messaging and positioning services: https://www.betsyjordyn.com/services 

Schedule a consult call to talk about what you need to do to nail your messaging and rock your copy so you can stand out in the market and attract clients: https://betsyjordyn.as.me/schedule 

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