How to Speed Up Your Business Launch by Slowing Down with Efficiency Expert Heather Havey (Ep 12)

How would you like to fast-track your timeline to your consulting and coaching success while saving yourself years of expensive trial and error? 

Spoiler alert - it's not a mad rush to results.

In this episode, I’m joined by my client Heather Havey, affectionately known by her clients as the “Efficiency Queen.” She is a former Disney leader turned consulting business owner and just launched her brand-new website designed by my team

Before she decided to work with us, she considered working for a consulting firm or doing it independently.

But the productivity expert in her knew that trying to grow her business by herself and being in a rush to get immediate results wasn't efficient.

She knew that in order to half her timeline to type of success she ultimately wanted with her business she needed to slow down and figure out the business she was seeking to create. 

In this episode, Heather and I talk about how she applied her efficiency mindset to accelerate her business transformation. We explore:

  • The career crossroads created by being laid off
  • The four options at that crossroads and how to decide which path is right for you
  • Why "just going out there and getting clients" didn't sound like a winning strategy from an efficiency standpoint
  • The real difference of having a proven process to follow
  • The most challenging parts of the business build process and the value of outside support 
  • And why efficiency is not a chore or bore but essential when it comes to acting on visions and ideas

She also gets honest and vulnerable about why she is so passionate about efficiency and what drives her to make sure that people around her make the most of every moment and dollar that they have.

This episode is the sixth in our Getting Started in Consulting and Coaching series.

Where to dive in:

[4:44] Hear how Heather decided that she didn't want to go back to corporate America.

[9:00] How did Heather overcome the fear of the unknown and allow her vision for life to get bigger?

[11:39] Do you want to build someone else's brand? Hear how Heather decided whether to be a subcontractor or give it a go on her own. 

 [13:44] Why do people who come out of corporate start cheap when building their consulting or coaching business?

[18:45] We spent a lot of time wrestling out Heather's brand. Tune in to hear about that process and how her personal experience unearthed her ideal client.

[25:30] What is it like now sharing strategic value versus being stuck in methodology mode? Heather tells us about the differences and sharing her methodology with Betsy for the first time.

[28:39] How did it feel to launch a fully fleshed-out and functional website?

[30:00] Hear what Heather recommends to others who are scared of marketing and why being confident in what you bring to the table makes the difference. 

[33:00] Check out Heather's freebie for visionaries and big idea people as they are building communication with stakeholders.

 Next Steps:

  • Allow yourself to see possibilities for the future centered around what you really want from life.
  • Take time to unearth what work fills your tank and do the hard internal work needed to start the right business.
  • Time is not a renewable resource. Save time, money, and energy by partnering with people who can help you start right. 

About my guest: Heather Havey is an efficiency & business transformation expert dedicated to helping leaders with large, complex operations turn their awesome ideas into implemented reality. She combines her 30+ years of experience working with Fortune 50 companies like Disney and GE, her Six Sigma Black Belt certification, her systems thinking and her innate leadership gifts to create for her clients no-nonsense, practical and customized growth solutions that actually work. You can find out more about Heather’s consulting firm at her website: https://www.heatherhaveyconsulting.com/

About me: The Enough Already podcast is hosted by Betsy Jordyn. My marketing agency and mentoring firm helps consulting and coaching business owners clarify their brand messaging and positioning, create a website presence that position them as sought-after experts, land clients with ease and integrity and take their place as thought leaders and influencers in their niche. Our mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out our marketing agency services, mentoring programs and courses at https://www.betsyjordyn.com 

Links: 

Download our FREE guide to kickstarting your entrepreneurial journey and building a business that makes money and a difference: https://www.betsyjordyn.com/opt-in

Learn more about our Brand Messaging & Positioning program: https://www.betsyjordyn.com/messaging-positioning

Schedule a consult call to talk about creating your consulting and coaching brand and profitable business: https://betsyjordyn.as.me/meet-jen

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Turn the BEST of Your Career into Your Own Business with Lori Smith (Ep 10)

Developing Confidence as a Consulting & Coaching Business Owner (Ep9)