#12: Who Else Wants To Make Marketing Effortless and Fun?Aug 06, 2018
Here's a common conundrum.
Smart and values-driven consultants typically don't like marketing. Yet they hate being the world's best kept secret.
Same goes for internal consultants. Just because you have an official role in the organization to support leaders through change and transition doesn't mean that they are aware of who you are and how to best leverage your expertise.
In this week's podcast - I have one goal: to reframe your perception of marketing.
It's not a chore you have to get through in order to finally get to the work. It IS the work. It IS the first opportunity you have to serve clients that have needs that you care very much about.
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