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#15: 5 Ways To Pivot Your Client From Solution Wants to Business Performance Needs

4 - marketing & sales consulting matters podcast Aug 06, 2018
Betsy Jordyn International
#15: 5 Ways To Pivot Your Client From Solution Wants to Business Performance Needs

Download Episode Transcript

When it comes to consulting, the client isn't always right.

More often the solution that they want isn't what they really need and what will create the results that truly matter the most to them.

It's not that they aren't smart or haven't thought through what will solve their challenges prior to calling a consultant like you. It's simply because they suffer from that "nose to the windowpane syndrome" meaning that they are too close to their challenges. 

Which is exactly why they need you!

Why You Need to Listen to This Week's Podcast

In this podcast, I share with you five ways to pivot your client from their requested methodology and what they say that they want towards a meaningful conversation around that they need which is the bridging of their business performance gaps.

Business performance gaps reflect the distance between where your clients are today and where they want to be.

Your goal as a consultant isn't to simply fulfill their order for a training program or other one-off solution. Instead, you want to be their key partner that will help them effectively and efficiently bridge their performance gaps. THIS is how you create long-term client value and relationships.

Build stronger relationships through effective proposals! Writing an effective consulting proposal builds credibility and trust to your clients. So what are you waiting for? Swipe my FREE Proposal Template now!


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