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Proven Pricing Strategies That Boost Your Close Rates and Fees (Ep86)

Pricing. It’s the dreaded task of figuring out what to charge that overwhelms even the most seasoned consulting and coaching business owners.

What’s also confusing is how to PRESENT those fees in a way that is attractive to a clientwithout the “ick” of coming across as too salesy.

Can you relate?

In today’s episode, I go into the psychology of 7 proven pricing strategies and why they work. I’m talking about the minor tweaks to how to showcase your fees on your sales pages and proposals that can will help you land more clients…

…while honoring your values around integrity and service.

If you’re ready for some pricing quick wins – grab your notepad, roll up your sleeves, and let’s dive right in  

Here’s a glance at this episode…

  • [0:00:17]: The Pricing Strategies to Boost Your Sales
  • [0:00:40]: I go through the pricing approach that you might choose to use
  • [0:01:52]: The tweaks you can make to how you present your pricing and the psychology behind It
  • [0:02:17]: Why having scarcity when preaching your offer can turn clients off
  • [0:03:04]: The importance of RECIPROCITY and how it boosts your sales
  • [0:04:32]: What makes clients want to sign up for a paid program
  • [0:06:08]: The benefits of OFFERING BONUSES and why it excites your clients
  • [0:08:58]: How to make your clients have the feeling of being in control of their choices by providing OFFERING OPTIONS and OPTION PRICING
  • [0:11:05]: The importance of PRICE ANCHORING and how it influences the perception of value
  • [0:13:36]: Why having PAYMENT PLANS and DISCOUNTS makes your offer sound reasonable
  • [0:16:19]: Whole Pricing Psychology of ending your pricing with 7 or 9
  • [0:18:38]: Using SCARCITY and how it creates urgency (My least favorite)
  • [0:22:13]: Summary of the 7 Smart Pricing Strategies and the action plan to test which pricing works best for you
  • [0:22:49]: Go-to links if you need help on pricing strategy

After you’re done listening and you decide you need more help with packaging, positioning, pitching, and pricing what you do as a consultant or coach, Book a FREE Strategic Clarity Coaching Session with me, and let’s create a custom plan to help you land more clients who will pay you what you’re worth, with ease, confidence, and integrity.

About me: I’m a Business Mentor and Brand Messaging Strategist that helps consulting and coaching business owners clarify their brand messaging and positioning, create a website presence that positions them as sought-after experts, land clients with ease and integrity, and take their place as thought leaders and influencers in their niche. My mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Learn more about what I do at www.betsyjordyn.com

Related Blog, Video or Podcast Episode:

The Anatomy of High-IMPACT Sales Pages & Proposals (Ep85)

7 Offer Mistakes Consultants and Coaches Make (Ep84)

Why People Don’t Get It When You Talk & Write about What you Do (Ep37)