SUCCESS STORY

Michelle Natalya Moore

"After years of spinning, I FINALLY have a business that reflects who I am and my unique purpose!"

Michelle Natayla Moore was able to make the full transition from PwC Equity partner to digital well-being strategist as a result of Betsy Jordyn's end-to-end branding, messaging, and website design services.

Michelle's Transformation from Tech Leader & Consulting Firm Partner to Productivity & Digital Wellbeing Strategist

Situation:

Michelle was transitioning from a long career as a management consultant, tech leader and equity partner in firms such as PwC and Ernst and Young and was struggling with clarity about what words to use to describe what she did and the value. As a career management & tech consultant, she was aware of the tendency to use jargon and overcomplicate messages knew she needed a sounding board and some structured methods to get quality new content written and bring a new website to life.

Solution:

Michelle signed up for an exclusive, immersive VIP experience because she wanted to work with someone who had experience as a consultant and with consultants and someone who had a collaborative personality because she wanted to get BOTH quality results AND have fun in the process and not be alone.

Together, we worked on every aspect of her business and brand build:

Foundational messaging & brand positioning
On-site photoshoot
Visual branding
Custom website design
Website copywriting collaboration
Lead magnet collaboration
And more!

Results:

Michelle has a business and brand that reflects who she is, her purpose and the larger global problem (digital wellbeing) that she wants to play an key role in solving.
We arrived at value propositions and taglines that connect such as "Accelerate Your Brainpower” and "Capacity Consulting & Digital Wellbeing Solutions for High-Achieving Teams who want to Focus Better."
She now has a website that is beautiful and exactly what she wanted
She was able to launch the Orlando Offline Club for device free experiences and within weeks of launching delivered three successful events for professional women