#10: Here's a Quick Way to Overcome Resistance to Change
Aug 06, 2018
One of the biggest lies we all believe in is that "It's nothing personal - it's just business." The truth is that when it comes to organizational change - everything is personal.
Changes that impact workflow and organizational structure affect more than process efficiency and the bottom-line. They also redefine the work that someone does everyday, who is on their team and future career opportunities.
Ask anyone whose job was eliminated as a consequence of organizational change - and they will tell you how personal it felt!
Why You Need to Listen to This Week's Podcast
The one thing you need to understand about handling resistance to change is that when it comes to change, it feels to most people, "It's nothing business and it's all personal."
People who resist change are not evil, slow or backwards. Resistance is a natural by-product of how our brains are wired to help us survive.
In this week's podcast I'll be sharing with you a bit of insight from neuroscience about why it is perfectly natural to resist change so you can better overcome your own resistance as well as your client's.
Three Ways I Can Help You
When you’re ready to fully own the power of what you do and position yourself for the right clients and opportunities, here are three ways I can help.
- Brand Positioning & Messaging: I’ll help you get to the heart of your consulting and coaching’s unique value and express it in clear messaging that gets the RIGHT clients excited to work with you.
- Core Offer Framing & Pricing: Let’s package your expertise and strengths into irresistible, strategic offers that get you paid for the value you create (vs. the hours you work)
- Website Copy & Design: Let’s build you a high-quality, credible website that reflects your personality and brand promise…without the DIY stress.
