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#11: How to Position Yourself as a Credible Consultant

consulting matters podcast Aug 06, 2018
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Betsy Jordyn International
#11: How to Position Yourself as a Credible Consultant
5:09
 

 

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Do you know the ONE thing that will have the biggest impact on your ability to provide amazing consulting solutions to highly influential senior leaders?

Is it your technique abilities and unique certifications?

Is it your business acumen and ability to speak the language of business?

Is it your aggressiveness to convince a senior leader to include you in their strategic work?

While those things are important, they are not nearly as critical as mastering your ability to POSITION yourself as a strategic partner.

Why You Need to Listen to This Week's Podcast

In this podcast, I introduce you to the concept of Partnership Set Up - my unique approach to landing consulting clients. 

You see, when it comes to consulting to change, it's not enough get to get a client to agree to working with you. You have to create the conditions where you are perceived and leveraged as a strategic partner.

They don't automatically think of you as a peer-to-peer partner. You have to position yourself to be seen in that light. 

As a strategic partner, you can offer your clients not just what they want - but encourage them to take action on what they really need. They have big dreams and visions but can't see the forest from the trees. They need you to show them the way. Your positioning as a strategic partner is what earns you the permission and audience to tell them what actions to take that in their best interest.

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