#11: How to Position Yourself as a Credible Consultant
Aug 06, 2018
Do you know the ONE thing that will have the biggest impact on your ability to provide amazing consulting solutions to highly influential senior leaders?
Is it your technique abilities and unique certifications?
Is it your business acumen and ability to speak the language of business?
Is it your aggressiveness to convince a senior leader to include you in their strategic work?
While those things are important, they are not nearly as critical as mastering your ability to POSITION yourself as a strategic partner.
Why You Need to Listen to This Week's Podcast
In this podcast, I introduce you to the concept of Partnership Set Up - my unique approach to landing consulting clients.
You see, when it comes to consulting to change, it's not enough get to get a client to agree to working with you. You have to create the conditions where you are perceived and leveraged as a strategic partner.
They don't automatically think of you as a peer-to-peer partner. You have to position yourself to be seen in that light.
As a strategic partner, you can offer your clients not just what they want - but encourage them to take action on what they really need. They have big dreams and visions but can't see the forest from the trees. They need you to show them the way. Your positioning as a strategic partner is what earns you the permission and audience to tell them what actions to take that in their best interest.
Three Ways I Can Help You
When you’re ready to fully own the power of what you do and position yourself for the right clients and opportunities, here are three ways I can help.
- Brand Positioning & Messaging: I’ll help you get to the heart of your consulting and coaching’s unique value and express it in clear messaging that gets the RIGHT clients excited to work with you.
- Core Offer Framing & Pricing: Let’s package your expertise and strengths into irresistible, strategic offers that get you paid for the value you create (vs. the hours you work)
- Website Copy & Design: Let’s build you a high-quality, credible website that reflects your personality and brand promise…without the DIY stress.
