Why Free Content = Instant Credibility (Ep20)
Do you want to know the number one strategy I've used to position myself as an expert and get clients to come to me?
Come with me back to 2010. It was a couple of years after I left Disney. I got some consulting gigs as a freelancer and decided it was time to commit to my business. So I invested in a partnership with Chad, a web designer/business mentor who had a passion for content and thought leadership. And as the excellent student, I am, I did whatever he told me.
He asked me to create videos for my website and YouTube.
I didn't realize how powerful my content was until I got a call from AAA's HR team in North Carolina. I couldn't believe how effortless the contracting process was and how easy it was to land a six-figure contract with people I had never contacted. But then I found out why. When I got to the office to start our engagement, two of the HR team members greeted me and treated me like a celebrity. They were both in grad school, found my content, quoted me in their research papers, and begged their VP to bring me in.
That's when I knew the power of content.
In this episode, you'll hear:
- The benefits of content marketing and how it is changed my business
- Why being on social media isn't enough to establish you as a thought leader or attract clients
- Where to start with content creation
- How to create content that converts
In this episode, you'll hear:
- The benefits of content marketing and how it is changed my business
- Why being on social media isn't enough to establish you as a thought leader or attract clients
- Where to start with content creation
- How to create content that converts
Where to dive in:
[01:18] Hear how I started positioning myself as an authority and the tangible steps I took.
[04:19] What is content marketing, and what are the benefits?
[07:44] How content marketing influences how people see your ability to deliver results.
[08:30] How to find a content format that aligns with your client's learning style and your content creation style.
[11:30] Expanding to multiple platforms as you get used to content creation.
[12:47] How to know where to start with content creation.
[13:43] Do you want your content to convert?
[17:44] How much free content is too much?
[19:28] Tangible next steps for creating content.
Next steps:
1. Try automatic writing. Get a journal and commit to writing three pages a day about anything. Anything (how your day went, complaining, anything!) as long as you get out those three pages.
2. If you want to figure out what to write about – start an idea document and fill it with the questions you get asked all the time or ideas that come to you.
3. If you want to grow your platform – pick one and start. Quantity will lead to quality.
About Me: The Enough Already podcast is hosted by Betsy Jordyn. I'm a Brand Positioning Strategist that helps consulting and coaching business owners clarify their brand positioning and messaging, create a website presence that position them as sought-after experts, land clients with ease and integrity and take their place as thought leaders and influencers in their niche. My mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out my brand strategy, messaging and design services at https://www.betsyjordyn.com
Links:
Download my free guide on how to clarify and own your unique position in the crowded consulting and coaching market: https://www.betsyjordyn.com/opt-in
Learn more about my Brand Positioning and Messaging strategy services: https://www.betsyjordyn.com/services
Schedule a consult call to talk about what you need to do to get seen and paid as the expert you already are: https://betsyjordyn.as.me/schedule
Related Blog, Video or Podcast Episode:
5 Positioning Strategies: Which One is Right for You? (Ep19)