How To Fast Track Your Brand Message Clarity: Behind the Scenes Coaching with Brenda Reiss
In this on-air coaching session, I sit down with Brenda Reiss—a remarkable forgiveness coach with a unique perspective on transformation and empowerment. Brenda’s journey spans a 30-year corporate career and personal challenges, and she’s redefined her coaching practice to focus on empowering women in midlife. Her experience coping with her husband’s dementia diagnosis has inspired her to expand her services beyond forgiveness coaching, helping women reclaim their identities and live authentically.
Together, we unpack the complexities of rebranding and the importance of creating a brand that resonates with personal growth and transformation. I guide Brenda through aligning her coaching practice with her powerful story—helping her stand out and connect with the women she’s called to serve.
For high-achieving women navigating the often-turbulent waters of personal relationships, this episode is a treasure trove of insights. Professional success doesn’t always translate into personal fulfillment, and Brenda shares the emotional challenges faced by women who excel at work but struggle at home. We explore the disconnect that arises from toxic relationship dynamics and the journey towards self-empowerment that ultimately leads to personal happiness—independent of external relationships.
Brenda’s multifaceted coaching approach—blending forgiveness, money, and grief coaching—addresses the unique needs of high-achieving women. She offers a personalized, judgment-free space where clients gain clarity and empowerment to make conscious decisions. Throughout our conversation, I highlight the critical role of effective brand positioning for coaches, emphasizing transformation and outcome-focused language that attracts and engages clients.
What You’ll Learn
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The most common positioning mistakes consultants and coaches make (and how to fix them)
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What you’re really listening for when you do a market scan — and why it matters
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What you need to get clear on to make your competition irrelevant
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How to articulate the unique and powerful value your clients get only from working with you
Where To Dive In
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(0:00:12) — Rebranding and Repositioning a Coaching Business
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(0:10:16) — Navigating High-Achieving Women's Relationships
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(0:22:50) — Understanding High-Achieving Women's Relationships
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(0:31:05) — Empathy and Credibility in Coaching
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(0:39:48) — Customized Coaching for High-Achieving Women
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(0:50:46) — Effective Brand Positioning for Coaches
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About the guest: Brenda Reiss is a transformative forgiveness coach who empowers women in midlife to heal from toxic patterns and reclaim their authentic selves. With over 30 years of experience—including time in the corporate world and caring for a spouse with dementia—Brenda blends forgiveness, money, and grief coaching to help high-achieving women create clarity, confidence, and purpose in every area of life. https://brendareisscoaching.com/
About the host: Betsy Jordyn is a business mentor, brand messaging strategist, and former Disney consultant who helps purpose-driven consultants and coaches build profitable businesses rooted in their unique strengths. With over 20 years in the industry and a knack for turning big ideas into clear positioning, she's your go-to for strategy that aligns with your calling.
Ready to turn your expertise into a business that makes both impact and income? Work with me: https://www.betsyjordyn.com/services
