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Wondering if you should start a Consulting or Coaching Business?

Or ready to get serious (and strategic) about growing your business?

Do you find that getting clients harder than you thought?

Do you wish someone take away the fog and show you the best way to grow your income and impact?



Let us show you

How to Start the Right Business
(in the Right Way)
in our NEW Online Training

→ Get Instant Access to the Course

What you want to do:

  • permanently ditch corporate with your own profitable consulting or coaching business
  • consulting vs coaching - which business model is for you 
  • validate your vision and market potential of your business idea
  • reduce your learning curve
  • accelerate the achievement of your goals

Who this is ideal for:

  • professionals at critical crossroads - trying to decide if they should start a business or stay in corporate
  • new consultants and coaches who need guidance on how to get started
  • seasoned entrepreneurs who don't want to chase clients anymore
  • purpose-driven professionals who want more happiness in their work 
  • strategic people who don't want their future selves to say, "I wish I had this information when I was just starting out."


What You'll Learn and Be Able to Do

Align Your Business to Your Priorities and Strengths

(this is SO important and where most consultants and coaches go wrong!)

Choose Your Ideal Business Model

Consulting vs coaching? Decide what is the BEST way for you to make money and a difference through your business.

Cultivate Your Clarity and Confidence

Engage your fears and imposter syndrome so you can take bold actions to achieve what you really want

Create a Strategic Plan

No false starts. No wasting and money. Choose the profitable steps to accelerate your success.


You Get


5 In-Depth Video Lessons

Each video is around 20-30 minutes, guiding you through the major decisions you need to in order to courageously start your business right.

PDF Action Sheets

Download PDF worksheets for reflection exercises that will help you dial into what you want and what is the best business for you

Easy online portal

We use Kajabi to deliver the lessons - easy for you to use and keep track of where you're at the process

The Real Value?

A business that you and your clients will love!

"I was afraid of becoming known for something that I didn’t care about. I like some aspects of what I did but it’s not what I want to be known for. This is where I was stuck. Now I have a business that reflects work that I get excited about and say, 'this is who I am' and it flows out of me without effort."

President, Sandy Johnson Consulting

Get the proven framework for

Starting a Consulting or Coaching
Business Right...The First Time


$199 USD



What Clients Have Said About This Program:

"I now see where I can position myself to make a real impact. I have a business model where I'm truly happy and the confidence to carry through the mission that I always knew I had."

President, Gallbo Consulting

"This program helped us discover for 110% fact that we were going in the wrong direction. Once we embraced what we wanted our business to be - everything changed. As a result of being 150,000% positive in our direction...so many opportunities are opening for us!

Podcast Hosts, Couple on Fire

Here's What You'll Discover: Course Curriculum

Meet Your Mentor

Hey! I'm Betsy Jordyn!

I'm your virtual mentor through the Start Right program. I left my dream job at Disney to start her business over 10 years ago to gain control over her career and be a fully present mom to her two amazing daughters. This program was borne out of my passion to help professionals seamlessly transition out of corporate and start businesses and lives that they love.

Get the proven framework for

Starting a Consulting or Coaching
Business Right...The First Time


$199 USD



Before I tell you all about this game-changing program, let's talk about who this program is really for...

You're an idealistic consultant or coach who wants to change the world. Starting with your own. You want your business to match the depth of what you bring to the table and be seen right out of the gate as the expert that you already are. You have no use for "hit or miss" results. You want a step-by-step proven solution that will deliver consistent results without you having to spend all your time chasing clients and wondering where the next lead is going to come from. 

Where you're...

  • A new business owner who knows that a strategic approach to your business build that takes into account your strengths is the best way to your long-term success
  • A struggling entrepreneur who knows that there have to be better ways to find and land consulting or coaching clients (and is tired of the generic advice that doesn't relate to what you do).
  • A corporate leader still dreaming about ditching the 9 to 5 and wants to make sure that your transition from employment to business ownership is seamless and hassle-free

You're in the right place!  Purpose to Profits will equip you with the strategies, skills and tools you need to bring your dream business to life and...

...empower you with rock-solid confidence that you can and will make money and a difference doing what you love.


By the end of this program you will have:

Nailed Down Your Most
Profitable Niche

instead of wasting time trying to find just any client - you'll focus your business on the kind of client you love working with (who equally loves working with you and would gladly pay you for your expertise).

Clarified & Owned Your Unique Brand Promise

instead of worry about the competition, you'll make it irrelevant through understanding and owning how your consulting and coaching is distinct and why your clients need you!

Designed a Credible Website that Attracts & Converts

even if you're not a fan of tech, have no clue what to look for in a designer or photographer and have never written website copy in your life.

Built a Marketing System that Delivers Predictable Results

to ensure that you can meet and exceed all of your business goals - revenue, lifestyle, happiness, and career/work satisfaction.

But above all else...

Purpose to Profits will give you the confidence you need to take control over your career through having your own business and experience the full benefits of that control - happiness, travel, time freedom, and whatever success on your own terms means to you.


Here's What You'll Learn to Grow Your
Consulting and/or Coaching Business

Purpose to Profits is a step-by-step system that is broken down into 5 core modules/steps. All course materials, including videos/audios on demand, action sheets, cheat sheets/tools and more are within a user-friendly online member portal.

Every purpose-driven business has a clear "why." 

In this Module, you'll clarify why you want to grow your own consulting or coaching business and what you want it to create for your career and your life.

This type of clarity equals power. Power to invest in yourself and power to take bold actions to make your business visions real.

Through reflection exercises and guided instruction, you'll:

  • Validate that this is the right path for you
  • Develop strategies for anticipating and transcending fear
  • Consulting vs coaching? Decide which business model suits you

By the end of Module 1, you'll have a clear and actionable plan for building a profitable business and life that you love - that aligns with your values and supports your intentions. 

The key to both purpose + profits is clarity on who you serve and the value you uniquely create.

In this Module, you'll be guided through the more challenging aspects of your business build - figuring out your "Business DNA." 

In this module, you'll take an inside look at your life to discover:

  • The ideal client that you're meant to serve and why helping them matters to you
  • How your education, experience and strengths weave together into differentiated and compelling expertise and profitable products and services
  • Create a "What I do" statement and tagline that convinces future clients of the value that you bring to the table

By the end of Module 2, you'll have rock-solid clarity on your business model, clear and marketable products and services, and positioning messages that will make you stand out among the thousands of other consultants/coaches.

Your website is your biggest credibility building and client conversion tool - but most consultants and coaches build theirs the wrong way. 

In this Module, you'll learn how to set up your website to attract and convert your ideal clients through your website (yes, that is possible!) while positioning you as an expert who's worth premium fees. You'll choose the right platform for you, hire the right visual designers and photographers and put an end to lame and boring "corporate speak" and write like you. You'll also discover:

  • The "anatomy" of a high-converting and credible consulting and coaching  websites
  • Step-by-step guidance on how to write compelling copy for each website page
  • Launch your website 2-3x faster, without wasting time agonizing on how to design a website or write copy

Whether you're DIY-ing your website or hiring an expert- you'll have guidance on how to create your online store and 24/7 marketing and sales machine.

Don't settle for hit or miss client attraction. Build a marketing system and predictable client pipeline.

In this Module, you'll learn how to make sure you have a system of marketing routines (not one-off tactics) that will give you a steady diet of right-fit leads. You'll discover:

  • How to get your client attraction and conversion onto auto-pilot
  • Exactly what you'll do and say during Discovery Meetings and in proposals that will convince clients to work with you on the spot
  • How to grow your compensation WITHOUT increasing your labor intensity, slick pricing techniques or shameless self-promotion

At the end of this Module, you have a marketing system and set of daily, weekly and monthly routines that you'll actually want to do which is the key to creating stable and scalable profits.

Fuel your business growth and thought leadership positioning with remarkable content.

In this ever-growing Module, you'll grow your content creation skills that will help you increase your visibility with potential clients, grow your email list and following and inspire your tribe to your new ways of thinking. You'll discover:

  • How to churn out emails and blog faster while increasing their quality
  • Strategies for using your content to get found online
  • Clarity on your bold message and frameworks for expressing that message in talks, podcasts and potentially a book

At the end of this Module, you'll have the content creation skills and strategies (from basic to advanced) that will propel you into a marketplace perception as a sought-after expert and brand repute as a thought leader.

These Bonuses to Ensure You Have a
Complete Success System

Recommended Resources for Running Your Business

Lose the guesswork about the best tools and get the support you need to run your business. In this bonus program, you'll get our curated list of resources and tools that have been researched and tested to work well for consulting and coaching businesses like yours. 

(Value $299) Included with your Purpose to Profits Tuition

Getting started with Canva

Want to make beautiful graphics for your marketing, social media and client work without having to invest in a graphic designer? These comprehensive nuts-and-bolts trainings will show you to use Canva, an awesome and easy-to-use design software that gives you the freedom to make professional graphics for your business - even if you have no experience in design. 

(Value $549) Included with your Purpose to Profits Tuition

How to Set Up Your Metrics and Analytics

As consultants and coaches, you know that measures are the key to a company's sustainable success. The same applies to your business. In these trainings, you'll learn how to install measures to track your progress and use them to improve your results.

(Value $399) Included with your Purpose to Profits Tuition

SEO (Search Engine Optimization) Fundamentals

You can attract clients using nothing more than the power of your website - if you set it up in a way that Google likes. In these trainings, you'll learn the strategies and tools that will help you get found online and come up with blog posts and content ideas that draw in and warm up your ideal clients.

(Value $399) Included with your Purpose to Profits Tuition

Getting Started with Kajabi

Get control over your business and website through this amazing all-in-one online platform. These tutorials will show you how to set up your website, run your business on Kajabi and how to make the most of this platform for a consulting/coaching business like yours.

(Value $699) Included with your Purpose to Profits Tuition

How to Work the Networking Event

Discover how to use your relationship skills and desire to serve others to make authentic connections at networking events. You'll learn how to select the best networking events and strategies for making the most of them. 

(Value $399) Included with your Purpose to Profits Tuition

Win on LinkedIn: How to Optimize Your Profile

LinkedIn is the social media site used by executives and accomplished professionals. This training shows you how to use the platform you're likely already on to attract and impress future clients. You'll discover how to optimize your profile and easy-to-use techniques to grow your network. 

(Value $299) Included with your Purpose to Profits Tuition

How to Get Compelling Testimonials and Case Studies

Clients need evidence that you can and will deliver on your promises before they sign up to work with you. Therefore you need amazing testimonials to reassure them. Learn step-by-step (along with some actual client examples) how to interview former clients and get them to express the real value you created for them.

(Value $349) Included with your Purpose to Profits Tuition

Advanced Consulting & Executive Advisory Masterclasses

These trainings equip you with proven consulting best practices that I have used with executives in organizations like Disney, Wyndham and AAA. Go beyond the theory and learn how to navigate the politics of the C-suite and get access to tools you can use right now.

(Value $4999) Included with your Purpose to Profits Tuition

We Got Your Back Every Step of the Way

As soon as you join the program, you'll have our support.

Have a question about the materials?

Got a big a-ha that you want to share?

Need a personalized recommendation?

No problem - We're here for you!

Inside each post, you can use the

Lesson Comments

to share what you need and within minutes or hours...

...you'll get a response from our team and your fellow students. 


If you decide you ever want more personalized support from our team in terms of mentoring, copywriting, visual branding, and/or website design - your Purpose to Profits tuition can be applied to those programs! 


Plus You'll be Backed by a Risk-Free 14-Day Guarantee

Let me be clear.

Purpose to Profits is the most comprehensive, step-by-step business program for consultants and coaches who want to use their strengths and passions as the foundation of their business...
...and are committed to their success.

So here's the deal.

By the end of these 14 days, you'll have received the first two modules of Purpose to Profits, which will give you the opportunity to validate that consulting and/or coaching business ownership is right for you and map out your profit plan BEFORE making a final commitment to the full implementation aspects of the program.

If you don't feel totally confident and motivated by your business vision and doubt your willingness to launch your business and market yourself, simply reach out. Show us that you have completed all the work in Module 1 and the work completed in Module 2 and we'll refund your investment.

Let's Sum Up The Value -
Here's Everything You Get

This success system is designed to be your one-stop shop for launching and growing a consulting or coaching business. This comprehensive experience will deliver a powerful return on investment, beginning with the time saved from trying to cobble together best practices found online as well as:

The Core Five Module Action Learning Business Foundation System

This five Module training distills the overwhelming process of building a business brand and credible website into a step-by-step system that accelerates and improves your results. This program is designed JUST for consultants and coaches and includes videos, audios, exercises, comprehensive Action Sheets, and fill-in-the-blank writing templates.

($10,000 Value)

Writing Prompts and Fill-in-the-Blank Templates

If you have ever experienced the frustration of looking at a blank piece of paper or computer screen and not know where to start, then you'll know how valuable this is. This program goes deep on support around the creative elements of building a business - especially writing copy and content. You'll dramatically jumpstart your strategy development and writing processes.

($10,000 Value)

Bonus Advanced Consulting/Executive Advisory Training Programs

Gain essential skills on how to navigate the C-Suite to more effectively market yourself to this exclusive buyer and land higher-paying contracts that position you as a strategic partner (and not just an "extra pair of hands").

(Value: $5000)

Recommended Resources & Training on Tech to Run Your Business

Get access to proven tools you need to ensure your business is running like a well-oiled machine and essential tech training to keep you focused on doing the work you love (vs. trying to figure out all the back-end admin stuff).

($1500 Value)

Real World Examples & Behind the Scenes Peeks

No pie in the sky theory with this program. You get actionable best practices and tons of actual examples from other consultants and coaches to deepen your learning and enhance your results.


Guidance from an Expert Who Gets You

Before I became a brand building and marketing expert, I was a consultant and coach like you. I know the market you want to serve, how hard marketing is for you and how often you can get stuck in your head. EVERYTHING in this program is designed to equip YOU with what you need to achieve the success you deserve.

(Beyond Priceless)

Total Purpose to Profits Value Over $26,000

Total Purpose to Profits Investment ONLY $2999