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From Consulting and Coaching to IP: How to Create, Protect, and Monetize Your Unique Body of Work with Erin Austin (Ep70)

Have you ever wondered about the untapped potential of your intellectual property? Get ready to explore this goldmine with our special guest, Erin Austin, an attorney, business strategist, and expert in helping entrepreneurs create, protect, and monetize their intellectual property. Erin shares her journey from a big corporate law firm to working in the film business in LA and how her experiences led her to focus on helping business owners understand and capitalize on their intellectual property.

During our conversation, Erin emphasizes the importance of wealth creation in the hands of women, and how it can be a game-changer for the world. We discuss the process of creating intellectual property, the benefits of registering trademarks, and how to protect your copyrights. Moreover, Erin shares valuable insights on the crucial aspect of having written agreements when creating something for a client, as well as exploring the differences between free content and paid content regarding intellectual property.

Don't miss out on Erin's expert advice on protecting and monetizing your intellectual property, especially when collaborating with others or creating something for a client. Learn how to become the go-to expert in your field, prevent people from stealing your ideas, and take control of the conversation with clients. Listen to this episode and get inspired to take your content creation game to the next level and unlock the full potential of all your incredible ideas.

In this episode, you'll hear:

  • How to unlock the potential of your intellectual property
  • About the connection between women's wealth and intellectual property
  • How to protect and monetize your intellectual property

Where to dive in:

(0:00:00) - Unlocking the Potential of Intellectual Property (10 Minutes)

Erin Austin is an attorney, business strategist and expert in helping entrepreneurs create, protect and monetize their intellectual property. We hear about her journey leaving a big corporate law firm and moving to LA to work in the film business. She explains how films are intellectual property and the rights that need to be acquired. We also discuss why she left the film business to start her own business working with entrepreneurs and why she believes that wealth in the hands of women can change the world. If you're ready to take your content creation game to the next level and unlock the full potential of all your great ideas, this is the episode for you.

(0:10:04) - Women's Wealth and Intellectual Property (11 Minutes)

Erin Austin explores the importance of wealth creation in the hands of women and how it will likely change the world. We examine the research that shows women often give a greater percentage of their wealth to charitable causes than men and how they are more conscious of their investments' sustainability and potential impacts. We also discuss the process of creating intellectual property and the benefits of registering trademarks.

(0:20:52) - Ownership and Protection of Intellectual Property (15 Minutes)

Erin Austin explores the importance of having written agreements in place when creating something for a client. We look at the different provisions that should be included in an agreement to ensure ownership rights are retained and discuss the differences between free content and paid content with regards to intellectual property. Finally, we explore how to protect the copyright of blog posts, frameworks, and websites.

(0:35:58) - Protecting and Monetizing Intellectual Property (11 Minutes)

Erin Austin discusses the importance of clarifying ownership of intellectual property when collaborating with another person. We explore how to protect yourself in collaborations and joint ventures, as well as how to document and protect your intellectual property when creating something for a client. We also consider how to become the go-to expert in your field and how to prevent people from stealing your ideas.

(0:47:31) - Promoting Services and Offering NDA Primer (5 Minutes)

Erin Austin explains what a Non-Disclosure Agreement (NDA) is, why it is so important, and how to ensure that it properly protects both parties. We explore the different provisions that should be included in the NDA and the various resources available for those looking to create one. Finally, Erin shares an offer for listeners to access a discount when downloading her NDA primer.

(0:52:20) - Protecting and Monetizing Your Intellectual Property (4 Minutes)

Erin Austin shares her journey from freelancer to asset creator, and how to ensure that your intellectual property is properly protected. We discuss the importance of Non-Disclosure Agreements, how to use them to your advantage, and how to get 10% off of the NDA kit. We also explore how to take control of the conversation with clients and how to own your expertise. Finally, Erin shares how you don’t have to be super far ahead to make a difference - you just have to be a couple steps ahead.

Next steps:

  • Reach out to Erin if you are looking to protect your property and monetize and get yourself free from that paid-for time trap. Learn more: https://www.thinkbeyondip.com
  • Join this action-learning mastermind community for proven consulting/coaching marketing & sales strategies, time-saving tools, easy-to-follow templates, revenue-generating copywriting skills and community support to... Ensure you're booked solid with clients you love. Join now: https://www.betsyjordyn.com/academy

About the guest:  A graduate of Harvard Law School, Erin Austin is a strategic lawyer and consultant who uses her 25+ years of practicing law, including roles as COO and general counsel at at large and small IP-driven companies, including Warner Brothers, Lionsgate (formerly known as Artisan), MGM, Teaching Strategies, and M3 USA Corp, to help female founders of expertise-based firms build and protect saleable assets so that the business is ready to sell when the founder is ready to exit. Erin’s experience as a lawyer and as an executive--at the intersection of business and the law--informs the elevated legal and strategic business advice she provides to her clients. Erin is passionate about using her expertise to create an economy that works for everyone. Through her Hourly to Exit podcast and her consulting practice, Think Beyond IP, Erin guides women on the journey of transforming their businesses from an unscalable income-generator into a saleable wealth building asset.  Her special talent is helping women meet their growth goals through the creation of IP-based revenue streams. In her spare time, Erin likes to clear brush on her farmette, search for the perfect gluten-free baguette (all leads are appreciated!) and work on her backhand.  

About me: Betsy Jordyn is a Brand Positioning Strategist that helps consulting and coaching business owners clarify their brand positioning and messaging, create a website presence that positions them as sought-after experts, land clients with ease and integrity, and take their place as thought leaders and influencers in their niche. Her mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out her brand strategy, messaging, and design services at https://www.betsyjordyn.com

Links:

Download my one of my free resources to help you accelerate your success: https://www.betsyjordyn.com/downloads 

Learn more about my brand messaging and positioning services: https://www.betsyjordyn.com/services 

Schedule a consult call to talk about what you need to do to nail your messaging and rock your copy so you can stand out in the market and attract clients: https://betsyjordyn.com/schedule 

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