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How to Make Your Contacts Count with Vern Schellenger (Ep48)

When it comes to networking, have you thought, "I know I need to network, but I just can't bring myself to do it?" 

If so, don't worry; you are not alone! However, if you are experiencing those thoughts, you are networking wrong!

Today, I am talking to Vern Schellenger, president of the premier networking training and coaching company Contacts Count. 

My team and I have worked with Vern for the last few months on his brand positioning, messaging, copy, and website design. My work with him has permanently changed how I see and approach networking. 

Vern showed me with a few minor tweaks in mindset and skills that I could not only get good at networking but come to enjoy it!

I invited Vern on the show because I want you to discover simple shifts that will help you fill your network with potential clients who are the perfect fit for your business!

In this episode, you'll hear:

  • A better way to network that builds authentic relationships, regardless of your personality type
  • How to approach networking strategically so you get better results
  • Big mistakes consultants and coaches make when networking 

Ready to make your contacts count? Let's do this!

Where to dive in:

[3:03] Hear how Vern determined networking was the basis for his big idea.

[6:48] Vern shares a better way to answer that "What do you do?" question at networking events.

[12:25] Mistakes Vern sees small business owners, consultants, coaches, and entrepreneurs make while networking.

[19:52] Hear why effective networking is more than attending events and swapping cards and where the best networking happens.

[21:41] Vern shares the WHY behind his business. It all started with being a baker at Dunkin Donuts. 

[29:03] The beauty of creating mutually beneficial relationships and how it can lead to huge opportunities and stronger connections. 

[36:16] There are no official job postings for consultants and coaches. Hear how to leverage teaching others about your expertise to network better. Vern shares the mindset traps that keep us from effective networking. 

[44:40] Betsy recaps the steps it takes to create authentic networking, and Vern talks about what's next.

[48:10] Vern shares the value of Contacts Count for entrepreneurs and anyone looking for a job.


Next Steps:

  1. If you want to see the Contacts Count approach in action, join me next week, where Vern puts me on the hot seat. In this unique on-air coaching session, you will see how to create your own networking strategy to help you achieve your goals. Hit subscribe now wherever you listen, so you don't miss it.
  2. And if you need help as Vern did on how to describe the unique value of what he does and create a website experience that reflects that value, I would love to help you. Check out my branding and messaging services at www.betsyjordyn.com/services.

About the guest: Vern Schellenger is a master networker, career coach, sports junkie, and music lover. Vern is also the CEO of Contacts Counts. The 8 competencies developed by Contacts Count contain skills, behaviors, tools, and strategies you can learn to make networking an Art not an Accident. He is a passionate advocate for training and coaching individuals and teams to become more effective when they are networking and building relationships. Vern believes that networking and building relationships can be easy, fun, and a game changer! 

About me: Betsy Jordyn is a Brand Positioning Strategist that helps consulting and coaching business owners clarify their brand positioning and messaging, create a website presence that positions them as sought-after experts, land clients with ease and integrity, and take their place as thought leaders and influencers in their niche. Her mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out her brand strategy, messaging, and design services at https://www.betsyjordyn.com


Download my one of my free resources to help you accelerate your success: https://www.betsyjordyn.com/downloads 

Learn more about my brand messaging and positioning services: https://www.betsyjordyn.com/services 

Schedule a consult call to talk about what you need to do to nail your messaging and rock your copy so you can stand out in the market and attract clients: https://betsyjordyn.as.me/schedule 

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What Is A Brand And Why Do You Need One? (Ep46)

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Why Executives Hire Consultants and Coaches (Ep44)