LET'S TALK

Amplify Your Brand Image by Writing Books with Roberta Matuson (Ep22)

Roberta Matuson is an expert in helping organizations identify, acquire, nurture and retain the best talent in the world.

I have known Roberta for over ten years. I have witnessed her remarkable journey from a start-up consulting business owner to an established expert with five published books and author of articles featured in Fast company, the Wall Street Journal, the New York Times, Forbes.

I invited her on Enough Already as part of my series on Getting Seen and Paid as an Expert because she has established a clear brand position and leveraged her natural ability into thought leadership. And most importantly, we could all learn a thing or two from Roberta's new book, "Can We Talk?" about the importance of having hard conversations in business and life. 

In this episode, you'll hear:

  • How Roberta leverages her natural ability to make her the unquestionable expert in the minds of her clients. 
  • Why we need to learn to have hard conversations to get results in business and life.
  • Why we should tailor communication to the person we are communicating with.
  • Roberta's evolution from C-Suite exec, consultant, to sought-after thought-leader.
  • Why thought leaders and consultants must continue to learn to stay relevant.

Where to dive in:

[6:26] Hear how Roberta transitioned from HR executive to consultant and why her initial business name didn't bring in decision-makers.

[8:52] How Roberta decided where to focus her consulting.

[11:11] When did Roberta get that "Ah-Hah" moment about what she wanted to do next in her career?

[14:25] How does Roberta stand out relative to competitors?

[16:26] Roberta's big idea evolves as she gets more data. What does this mean for her business?

[19:55] Tune in for Roberta's writing journey. What gave her the idea for her first book? What came first, consulting or writing?

[25:30] Do clients magically come to Roberta now that she has massive recognition as a thought leader?

[33:56] Was Roberta always a writer, or was it something she had to develop and hone? 

[37:50] How does Roberta's superpower shine through in her new book? Tune in for why her new book, "Can We Talk?" is crucial in business and life. 

Next steps:

About my guest: For more than 25 years, Roberta Matuson, president of Matuson Consulting, has helped leaders in highly regarded companies, including General Motors, New Balance, and Microsoft, and small to medium-size businesses, achieve dramatic growth and market leadership through the maximization of talent. She’s the author of six books including, the recently released,  Can We Talk? Seven Principles for Managing Difficult Conversations at Work, Evergreen Talent: How to Seed, Cultivate, and Grow a Sustainable Workforce, and the international bestseller, Suddenly In Charge: Managing Up, Managing Down, Succeeding All Around, a Washington Post Top 5 Business Book For Leaders. Roberta is one of a handful of people who have appeared as a guest of Bill O’Reilly’s on Fox’s O’Reilly Factor, and who left the show unscathed. 

About Me: The Enough Already podcast is hosted by Betsy Jordyn. I'm a Brand Positioning Strategist that helps consulting and coaching business owners clarify their brand positioning and messaging, create a website presence that positions them as sought-after experts, land clients with ease and integrity, and take their place as thought leaders and influencers in their niche. My mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out my brand strategy, messaging, and design services at https://www.betsyjordyn.com

Links:

Download my free guide on how to clarify and own your unique position in the crowded consulting and coaching market: https://www.betsyjordyn.com/opt-in

Learn more about my Brand Positioning and Messaging strategy services: https://www.betsyjordyn.com/services

Schedule a consult call to talk about what you need to do to get seen and paid as the expert you already are: https://betsyjordyn.as.me/schedule

Related Blog, Video or Podcast Episode:

How to Find and Trust Your Ideas: Becoming a Thought Leader with Dan Weedin (Ep21)

Why Free Content = Instant Credibility (Ep20)

5 Positioning Strategies: Which One is Right for You? (Ep19)

Get Seen as an Expert (Ep18)