Want to find out how to use your expertise to finally
grow your own
purpose-driven business?

Let's Chat - Schedule a Call To Get Started

Let me help you accelerate your ability to get your business ideas out of your head and manifested on a website that is poised to attract your perfect client and impress the heck out of them to the point that they say,
"Where have you been? I need you!"

 
Schedule a Chat - Let's talk about your business and how I can help!
You want to run a business that is both profitable and meaningful. You want the freedom and control that having your own business can create for you. IF you can overcome the one question that keeps you up at night: 

How does your experience translate to your own consulting or coaching business?

There is nothing more gut-wrenching for a high-achiever than not being able to see or describe the value of a long track record of success and experience.
It makes perfect sense why this is such a struggle. You know how to find a job and lead teams. But finding clients and delivering results as a consultant or coach?
It's all new.
That's why before you go ALL IN on this business you need one thing straight in your mind and heart...
...that you have something of incredible value that your future clients absolutely want and would be willing to pay you for.
THIS is what my mentoring programs are designed to give you:

Your essential profitable steps towards bringing your business dreams to life.

What You'll Get As a Result of Working with Me


In this unique business transformation experience - I'll take you by the hand and guide you through building your credible brand and using it to attract and connect with your ideal client, using approaches that reflect your values around service and relationship building.
As a result of working together you will:

  • Clarify your business and life purpose
  • Identify your ideal client
  • Uncover your best-at strengths
  • Design profitable products and services
  • Craft a compelling value proposition
  • Write engaging website copy
  • Build an online marketing system
  • Attract and impress leads
  • Maximize time and money
  • Reduce cycle time to launch
  • Set fees that reflect your worth
  • Position yourself as a thought leader
READ ABOUT HOW OTHERS TURNED THEIR BUSINESS IDEAS INTO REALITY (and if they can do it, so you can you!)

But let's talk about the REAL Value


Imagine

Finally having control over your career, time and earning power

Experience greater success...on your own terms

Making money doing what you love

Waking up on Monday mornings feeling excited about your week

Taking vacations whenever you want for as long as you want (without being on call!)

Living one integrated life - where your work, personal life and purpose are all one and the same

THIS is what's in store for you when we work together!

BOOK AN INTRO CALL

Three BUSINESS BUILD Mentoring Programs


Need Help Starting the Right Business (in the Right Way?)

This 2-month program helps you design a business that you and your clients love. Together we'll clarify your most profitable niche and business model. We'll create positioning messages that you can use at networking events, on your website and in your marketing that engages and impresses your future high paying clients.

You'll walk away with the rock-solid conviction about your worth so that you can market yourself without fear and ask a client to work with you without apology.


Ready To Get Into the Website Writing Flow So You Can Finally (and Officially) Launch Your Business?

This 4-month program is designed to guide through the process of creating a credible website that converts. I'll help you develop a smart website strategy, write inspiring and engaging copy and work with a web designer who can create for you a world-class visual brand.

You'll design a working 24/7 platform to help you consistently and predictably meet and impress your ideal clients.


Want To Be Seen as an Expert in Your Field and Sought-After Thought Leader?

This 6-month program is geared towards enhancing your online brand perception, ability to engage your ideal clients and your overall  results through the creation of compelling content that you can use in all aspects of your marketing and client delivery.

You'll have a repository of intellectual property that will enable you to improve your social media/market positioning, attract and warm up leads and convert more visitors into high-paying, long-term clients.

 

Clarify Your Brand Strategy and Positioning Messages

2 month program

Weekly Coaching Calls

Unlimited Email Access

Identify Your Ideal Client

Own Your Expertise

Frame Profitable Products/Services

Craft Compelling Value Proposition

Identify Market Positioning Messages

Book a Call to Chat

Design a Smart Website Strategy & Compelling Copy

4 month program

Weekly Coaching Calls

Unlimited Email Access

Identify Your Ideal Client

Own Your Expertise

Frame Profitable Products/Services

Craft Compelling Value Proposition

Identify Market Positioning Messages

Develop Website Strategy & Site Map

Hire Graphic & Technical Support

Write Engaging Website Copy

Create Launch Strategy & Announcement

Book a Call to Chat

Implement Content Marketing System

6 month program

Weekly Coaching Calls

Unlimited Email Access

Identify Your Ideal Client

Own Your Expertise

Frame Profitable Products/Services

Craft Compelling Value Proposition

Identify Market Positioning Messages

Develop Website Strategy & Site Map

Hire Graphic & Technical Support

Write Engaging Website Copy

Create Launch Strategy & Announcement

Create core articles/blogs/podcasts/videos to:

  • Attract more leads
  • Convert website visitors
  • Establish social media presence
  • Grow list/network
  • Warm up and nurture list
  • Deliver stronger client value
  • Increase close rates
  • Charge premium fees
Book a Call to Chat

Betsy's approach is more than just a helping hand to give you a head start in your business. She provides end to end capabilities that would have taken me months to stumble through on my own accord. The journey has shaped my business, inspired individual growth and set the platform for a prosperous future. With Betsy in your backcourt you can help but create rich value for your customers. 

I've had the honor of working with Betsy for over a year now and am still floored by how much I've learned - and how much I still do not know. Her mentoring of those who are growing their practices and honing their skills is truly top notch. She switches from mentor, to coach to teacher in a blink of an eye to help me understand a concept or process in a way that resonates with me every single time. I highly recommend working with Betsy if you have the opportunity!!

The best part of this program was the continual reinforcement and message that I have something valuable to offer and to not short change that.”

I consider Betsy the ultimate professional; a true Consultant's Consultant.  She is light years ahead of others in her talent and execution in helping others succeed.

As an entrepreneur who has a tenancy to spin off in various directions with my head in the clouds, Betsy has kept me grounded while providing a path that leads to results. As my mentor, she has helped me to identify and refine my personal brand, understand and articulate my value while provided invaluable guidance in developing several aspects of my consulting business. If you are on the fence or considering your need for a mentor, Betsy is the obvious choice.

Jennifer Nixon-Misquez

President, Jennifer Nixon Consulting

Jennifer Nixon-Misquez

President, Jennifer Nixon Consulting

As I embark on a new career path, I have been very fortunate to have the opportunity to work with Betsy. She knows how to start a business, how to run it and how to SUSTAIN it which is the key to success. She takes the time to get to know her clients and tailors her mentoring to match their needs. I am certain that I personally could not have achieved so much in such a short period of time without the mentoring I have received from Betsy. She is a true professional and true advocate for her clients.

Who Benefits the Most from These Programs


Although there's a great deal of diversity of expertise among my clients they all are extremely smart, purpose-driven, system/process oriented and committed to growth and excellence. 

My ideal clients typically have one of these starting points when we begin our work together:

Action-Oriented Beginners

For those who hate wasting time and money and want to start their business right - this program is the ideal fit. I’ll help accelerate your time to launch and ensure your business establishes your legitimacy and credibility. 

Established Entrepreneurs

For those who have a business but struggle with inconsistent results - help is on its way! I'll help you solidify your business foundation and improve your ability to attract and convert more high-paying clients.

Aspiring Thought Leaders

I help those whose primary products are themselves. I’ll show you how to position yourself as a leading expert in your field. As a result, you’ll be able to attract higher-end clients and charge premium fees.

Ready to Accelerate Your Success?

Other Frequently Asked Questions

It's personalized mentoring support for purpose-driven professionals who want to grow their own high-impact, high-profit business.

It's for both emerging and seasoned entrepreneurs who want to experience greater success...on their own terms. This program is designed to help you:

  • Clarify your business and life purpose
  • Identify your ideal client
  • Uncover and leverage your best-at strengths
  • Design profitable products and services
  • Articulate your value
  • Create a credible website that converts
  • Consistently attract your ideal client
  • Position yourself as a thought leader
  • Charge premium fees
  • Reduce cycle time to launch
  • Maximize time and money
  • Grow your business with integrity
  • AND finally have total control over your career, time and earning power

You get the three things that are PROVEN to accelerate your results:

  • Personalized and expert guidance from me (someone who has been where you want to go and can show you the way)
  • Access to online resources to deepen and extend your learning experience
  • Connection with your tribe of emerging and seasoned entrepreneurs who get you and what you're going through

My programs are for purpose-driven professionals who know that there are no hacks to long-term sustainable success.

It's for people who value going slow to go fast and setting up their business right...the first time.

From marketing, operations, sales, IT, HR, organization development, process improvement and every type of coach and leadership expert, this program works if you are the brand - if what you are selling is your knowledge, insight, wisdom and support. 

It's ideal for people who want a business development approach that reflects their values of service, integrity, excellence and authenticity. 

It's not right for you if you are only wanting to start a business for the money.

It's also not right for you if want a hack to success and have magical thinking that there is some way to find clients without having to do the hard work of building your business and marketing yourself.

As Jon Bon Jovi once said about the luck involved in the longevity of his band's success, "The harder we work, the luckier we get."

I want to help you succeed...over the long-term. 

There's lots of information out there and lots of mentors, but no one has a gift for drawing out and framing people's strengths the way I do. I am your personal Brand Whisperer who has a magic mirror that can show you the ways that you are one-of-a-kind and articulate it for your perfect client.

I am also very structured in my approach that takes away the fear of the unknown and gives confidence that there's a roadmap you can follow to more efficiently and effectively get you from where you are today to where you want to be.

And I have THE BEST people in my community. You are going to LOVE meeting a tribe who will totally get you and is eager to help you.

Transitioning from executive to entrepreneur is like getting a whole new job. This program teaches you how to run your own business - from how to articulate your value, write website copy, set up marketing systems, write a blog and social media post and so on. 

Many of my clients are consulting and coaching business owners, so you'll also learn all the in's and out's of working with executives, landing high-paying contracts, navigating politics and delivering amazing client results. 

You'll have everything you need to attract and land clients. Three specific results include:

  • Reduce the cycle time to launch (accelerating your transition and time lag between idea and being able to land clients)
  • Improve the quality of your brand perception (translating to more leads and higher fees)
  • Maximize time, money and resources (sidestepping false starts, missing out on opportunities, investments that don't create an ROI)

But the real value? Confidence in your competence and owning your worth which will help you market yourself without fear, ask clients to work with you without hesitation, set equitable fees without apology. 

It depends on which program you choose and how much time you dedicate to the program. On average, it takes about 4-8 weeks to work through your brand strategy and positioning, another 6-8 weeks to write website copy and another 8 weeks to write your core content and design a content marketing system.

During our time together, we meet weekly 1:1 for one hour, and if you choose as a community for one hour every other week.

I recommend you set aside at least 4-6 hours per week to complete the work required for your business launch. 

The more focus and dedication you put into each task, the better your results will be. 

The program starts at $2999. I also offer generous payment plans.

But let's put that fee in context. Grad school can cost over $50,000, takes years to complete and it all theory, not action-learning like this program.

With the premium brand positioning and marketing system set up - you'll quickly 10x your investment. 

Here's a few words from my clients who have completed this program:

"I have always dreamt about being my own boss. I had been an internal consultant for years but didn't exactly know what it meant to be on your own as a one-man shop and I didn't know what kind of consultancy I wanted to help. Betsy helped really crystalize what type of client I am looking for and the value I offer them. Betsy helped paint the picture, shorten my learning curve and really propel me and set me up for success."

Bill Carl Johnson, President, The Bill Carl Johnson Group

"Betsy's approach is more than just a helping hand to give you a head start in your business. She provides end-to-end capabilities that would have taken me months to stumble through on my own accord. The journey shaped my business, inspired individual growth and set up the platform for a prosperous future."

Dave Salaris, Founder, Salaris Consulting Group

I stand behind my promises. If you do not feel that we have achieved what we set out to accomplish, I will continue to work with you for no additional expense consideration. 

GETTING STARTED

Due to the interactive nature of this program, I only accept 2 new mentees a month.

If all of this sounds intriguing to you – your first step is book an intro session. On our call we'll chat about your needs and the best way to align my support to your priority needs, learning style and budget.

I'M READY! BOOK AN INTRO CALL TO CHAT!
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