Brand Positioning Strategy, Messaging & Website Design
for the Efficiency Queen
Heather's Business Build Story
"I was in the midst of a career transition and had always dreamed of owning my own business. I knew I had a unique combination of skills and experience to bring to clients but had no idea how to think about packaging that or bringing it to market.
I considered doing it alone. I reached out to a lot of folks to get input about hiring a coach and many people said "go it alone, there are plenty of online resources available". Due to knowing Betsy from my Disney days, I immediately thought of her once I know I decided I could not go it alone. Luckily I talked to a former co-worker who was also one of Betsy's former clients who recommended I work with Betsy.
As a result of Betsy's one-stop-shop, A-Z support, I got everything I needed to about starting AND growing a consulting business.
I was able to efficiently launch my new business and website without wasting time or resources.
And I also gained confidence. I realized that what I did in corporate America translated. I have transferrable skills. And I learned new skills. I learned a ton about myself. I gained a new understanding of how my superpowers can be the foundation of a business. I am more optimistic. I have clarity."